Google AdWords displays your products or services to potential customers searching on Google and exactly when they are looking for them. It works on a bidding and relevancy system which we have years of experience getting results from.

Reload's Approach to Google Adwords

Our team understands what it takes to develop a great Google AdWords strategy for our clients starting by getting to know your business goals and taking the time to research your target market. Once we have identified your target market, the team will start setting up your campaign by:

  • Reviewing your website to ensure it will convert traffic via Google AdWords and accurately track results
  • Determining which geographic locations you want to target
  • Helping set your monthly budget
  • Keyword research to identify relevant search terms, their competition and their approximate cost per click
  • Determining your desired conversion goal (i.e. number of enquiries or sales)

The team will build your Google AdWords campaign based on the results that matter to you and ensure it is structured in accordance with Google’s best practices. From here, our team will work with you to keep optimising your campaigns and provide ongoing recommendations and insights specifically on the metrics and data that matters to you.

What our Clients Say


Every year since 2010 in the PPC area, we have seen double digit growth, and our SEO volumes have tripled. We are normally scored 8 or 9 out of 10 by our customers based on the digital initiatives we've implemented through our partnership with Reload.

Richard York, National Digital & Industry Marketing Manager - Signet

Want to learn more about Google Adwords?

See our FAQs below and get in touch on 1300 714 146 or fill in the form below.

  • How Exactly Does Google AdWords Work?

    Google AdWords is an advertising method where you only pay every time a person clicks on your ad which can be shown on Google search result pages or the Google Display Network (GDN) based on what you choose.

    Through an online console you create ads, choose targeting (like specific keywords or websites) and then set how much you are willing to pay per click (the max CPC) and how much you want to spend per day (daily budget).

    You can also refine where and when you want your ads to show by choosing a location to target (like Brisbane) and the days of the week or time of day your ads will show too.

    Then, whenever someone matches your audience (by either typing a keyword into Google or visiting a particular site) your ad will go into the auction using how much you were willing to pay (max CPC).

    The amount you end up paying for that click depends on the level of competition in that particular auction and also the quality of your ad.

    You may be able to pay less than the competition by having a high quality ad as Google rewards relevant ads with more ‘points’ (known as a quality score).

    Your ad will then get ranked in the auction based on the price your willing to pay (CPC) along with the quality score you were given.

    This rank will determine the order the ads show in the search results or if your ad even gets to show at all.If no one clicks on your ad, you won’t be charged and will have only gotten ‘impressions’.

  • Is Google AdWords Right For Me?

    One of the most common responses we hear to pay per click advertising and search engine marketing is ‘I never click on the ads in Google and I don’t know anyone that does!’

    • At least 30-40% of people actually click on Google AdWords Ads.
    • People often don’t realise they are doing it as they are often in a more purchase ready state.
    • PPC advertising on Google and within other search engines is absolutely brilliant for intercepting purchase ready users who are specifically looking for your product or service!
    • There are over 6 million searches performed on Google in Australia every day.
    • It’s important to ask yourself if you can afford to be invisible on the search engines for your most valuable keyword searches?
  • How Do I Pay For My AdWords Clickspend?

    Advertisers nominate a maximum price they are willing to pay per click (a bid) and then a mini auction is held every time a relevant keyword is typed into a search engine or a page is loaded on a website; the ads that have the highest ‘bid’ along with the most relevance to the user will generally appear in the prime positions.

  • Who Will Own My Account?

    An AdWords account is officially owned, in Google’s eyes, by the person or company that is being directly billed by Google for the advertising spend. So if your credit card is on file within your AdWords account, the account belongs to you, not your agency.

  • Do You Do AdWords Account Audits?

    Absolutely! Contact us today to find out more.

  • Can You Provide AdWords Training?

    Again, absolutely! Get in touch now to see how we might be able to help out.

  • Does AdWords Only Cover Search Engine Advertising?

    Nope, it also spans across the Google Display Network , AdMob (mobile advertising), Youtube, the Google Search Partner Network and even Yahoo!7 in Australia!

  • Do You Work on Other Search Engines As Well?

    We certainly do. These include Yahoo, Bing, Baidu in China and even Yandex in Russia.

  • How Long Will it Take to Get Started?

    This will generally depend on the scope of the work you need completed, but we can generally get your pay per click advertising up and running within 1-3 weeks of final sign off.

  • How Can I Convince My Boss to Trial Google AdWords?

    We’d be very happy to come and talk with you and your boss or manager about some of the benefits of pay per click advertising. However, a few quick selling points are:

    • Extremely transparent – see the return on investment (ROI) on every single dollar you spend on PPC advertising.
    •  Dynamic – make changes to your advertising copy in real time to test what creative works best for your audience.
    • Cheap – PPC is often a marketers most effective and efficient marketing channel.
    • No minimum spend – you can spend as much or as little as you’d like on many PPC platforms.
    • It works – It really does work. We wouldn’t still be here if it didn’t!
  • What Should a Quality AdWords Agency be Providing Me?
    • Ongoing, proactive insights and recommendations.
    • Customised reporting based on your specific service needs and business goals.
    • A team of experts and specialist, not just an individual.
    • Regular contact and guidance.
    • Prompt and useful responses to your queries.
    • Ongoing education and training to help you get the most out of their services.
    • Market leading PPC campaigns that work towards clear advertising objectives and larger business goals.
    • Transparency in everything they do from reporting, to communication, to recommendations.
    • A truly collaborative approach to digital marketing.
    • Customer service that genuinely surprises you from time to time (in a good way!).
  • What Does Your Google AdWords Reporting Look Like?

    We are unable to show you an example of one of our reports as we do not create cookie cutter reports. Some of our reports are in PDF format, some are in live Google Spreadsheet, some come in email format and some are even in housed in custom dashboards. The truth is, at Reload we are truly dedicated to developing the report that YOU are looking for. If you were to work with us, you would find your report will likely evolve over time based on the ongoing feedback you provide and through collaboration with your team. Do you just need a one pager for your CEO, no problem! Need a detailed weekly performance spreadsheet with insights? Consider it done. Do you need different unique reporting for franchisees or other key stakeholders in your business? Leave it to us!

Ready to see how Reload can grow your business?

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