Brand Advertising
Enhance brand credibility, prompt an emotional response from consumers and increase customer loyalty with the right brand strategy. Working with a brand advertising agency like Reload, you can motivate buyers to purchase from your brand long-term through awareness touchpoints and tactics.
We utilise over a decade of digital experience to tailor digitally-led brand advertising solutions, with your business objectives at the centre. Our team of brand marketing specialists are seasoned in navigating the often overwhelming and fragmented options available across the digital landscape to develop brand advertising strategies that are tailored and scalable.
Whether or not we look after your entire digital funnel, we bring a brand advertising solution that is consistent with your wider marketing strategy, as we know this delivers a bigger impact for your brand and business goals.
Brand Advertising Services
Reload offers a variety of brand advertising services ready to grow your business in the long term.
A cost-effective way to get your brand in front of many potential customers. This media buying tactic can drive brand presence and frequency for business growth.
Reach people through a high impact storytelling format when they are actively consuming video content across national streaming networks like 9Now, Foxtel or SBS on Demand.
Boost your brand with YouTube Video Advertising. Reach engaged audiences with compelling video content, driving awareness and conversions effectively. Partner with Reload Media for impactful results.
Leverage the voice of trusted publishers to increase brand awareness and gain on-site traffic. This tactic is key to connecting with your target audience in an organic way that builds trust.
Tapping into the offline world, we can amplify brands across high impact billboard placements, with bought media spots that are optimised digitally.
Tap into the short-form, mobile first video world of TikTok. Target users who are highly engaged and capitalise on extended watch times through brand awareness advertising.
Reach people in moments where visual advertising isn’t possible. Whether it’s podcasts or music listeners, audio advertising helps brands create a more personal connection.
Our Key Platforms & Partners
Benefits of Brand Advertising
Brand advertising builds and reinforces brand equity through establishing long term relationships with customers. This ensures your business is set up for long term success, increased sales, market share and longevity. How does this play out? Brand advertising fuels the top of the customer funnel creating demand, and if your brand drives this and is present when a consumer is actually ready to buy, you are the preferred choice. Without brand marketing strategies in place, we will often see performance marketing reach a point of diminishing returns. It’s the balance of both brand advertising and performance marketing that creates longevity and return on investment (ROI).
Meet Your Team Leads
Alex McCann
Head of Performance Marketing
Industry Experience
With Reload
Luzie Gormley
Performance Marketing Strategy Lead
Industry Experience
With Reload
Bhavana Raghunath
Performance Marketing Operations Lead
Industry Experience
With Reload
Frequently Asked Questions
Brand marketing involves running a variety of different advertising channels and engaging creative assets that reach your target audience at scale. These tactics can also create an emotional connection from brand to consumer, and build your brand favourability which increases demand over time to put your business ahead of the competition. With digital, it’s more achievable than ever for brands to implement creative brand advertising that builds on both awareness and performance to work towards business goals.
Brand advertising allows you to build relationships with your audience and increase the chance of brand recall. It’s essential when you want to create a brand that people care about and immediately think of when wanting a specific product or service.
During a brand awareness campaign, we have two forms of measurement delivery metrics and impact metrics. Delivery metrics are those that tell us if the advertising is simply hitting the right visibility and engagement metrics such as target CPM or hitting industry benchmarks for ad engagement. Impact metrics are those that tell us if the media mix is having an impact such as search demand or branded searches increasing or bottom line leads and sales growing. Outside of this we highly recommend brands do brand health tracker surveys to measure brand awareness, brand preference and brand salience.
Different brands will need different approaches to channels suited to diverse goals and budgets. When speaking to a Reload strategist, we can recommend the best course of action for your brand advertising in terms of channel mix.
Within Reload Media, our team uses a test and learn approach. Testing brand strategies for up to 4 months can tell us which channels work best for your brand. Success may also depend on your investment in brand advertising and other marketing tactics, with a focus on long term profitable growth over time.
We work with leading brands across Australia & internationally.
