Laura Pettinger
Head of Media Buying
Industry Experience
With Reload
Independent, Accountable Media Buying Without Bias.
We buy media with one priority: Achieving the best outcome for your business.
As an independent agency, we operate without platform bias or inventory pressure. That means your investment is placed where it will have the greatest impact not where it’s easiest to spend.
Media buying at Reload is not just execution it’s an extension of strategy, continuously refined through insight and accountability.
We combine hands on expertise with advanced technology to optimise media in real time while maintaining transparency over how every dollar is working. Our approach allows us to buy across any channel, any platform and any format.
Our Buying Capability
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Direct in platform buying
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Programmatic and advanced buying tools
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Full funnel and audience based activation
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Automation, AI and machine learning led execution
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First and third party data integration
Buy Media With Confidence
Your Head Of Media Buying
Frequently Asked Questions
Independent media buying means decisions are made based on what delivers the best outcomes for the client, not platform incentives or inventory commitments. This ensures media investment remains objective, transparent and aligned with business goals.
Our media buying capability spans a wide range of environments including search platforms, social media, programmatic display, video platforms, connected TV and other digital channels. The specific platforms used are determined by the audience and campaign objectives.
We implement structured optimisation frameworks that include budget pacing, audience performance monitoring, creative testing and AI-assisted bidding strategies. Performance is reviewed regularly to ensure spend is continuously directed toward the highest-impact opportunities.
We provide transparent reporting that aligns media performance with business objectives. This includes real time dashboards, regular performance reviews and strategic insights that translate campaign data into actionable recommendations.
Where Media Meets Performance for Leading Brands.
