Elliot Stanley
Media Planning Director
Industry Experience
With Reload
Our Partnerships Are
Built on Transparency
In an era of complex supply chains and hidden principal media markups, many brands lose sight of where their investment actually lands. Traditional models often prioritise agency volume commitments and incentives over client outcomes.
At Reload Media, we believe the best partnerships are built on transparency, and we do things differently.
As an independent, results driven agency we don’t sell principal media, and we don't have preferred inventory deals that compromise your results. Our advice is platform-agnostic and driven by what will create the most impact for your audience and deliver the best impact for your business.
Take Control of Your Media Investment
Our Media Transparency Audit uncovers inefficiencies, like blended fees and inventory bias that can dilute your results. It’s designed to move your budget away from hidden fees and toward high-impact placements that will drive results.
Let our specialists perform a Media Transparency Audit to identify duplication, unlock efficiency, ensure your investment is working harder and take control of your media investment.
Let our specialists perform a Media Transparency Audit to identify duplication, unlock efficiency, ensure your investment is working harder and take control of your media investment.
Our audits often uncover insights into:
- Hidden Fees & Commissions: Blended fee models and gross costing often mask the true net cost of your working media.
- Inventory Bias (Agency vs. Audience): We often see spend directed toward high-margin inventory or specific platforms where the agency makes a mark-up in the supply chain. This results in placements chosen for agency convenience rather than audience relevance or impact.
- Vague Execution: Plans that act as budget phasing documents rather than strategic roadmaps with tangible outcomes.
- Principal media: Plans with pre-bought media locked in at the start of the year with no option to pivot based on performance or strategic needs.
Our Independence is Your Advantage
What makes Reload different? When planning & buying media, Reload focus on transparency, providing visibility into:
1. True Net Cost: Exactly what the media costs before any fees are applied.
2. Supply Chain Clarity: A full breakdown of programmatic costs, from DSP to SSP to Publisher, including any data markups.
3. Accountable Strategy: An audience-first approach that ensures every dollar is backed by intent and behavioural data, not historic planning norms.
Our focus is to deliver the transparency and accountability that modern brands demand. Our independence is your advantage delivering objective, platform agnostic planning and buying that is focused on measurable marketing impact.
1. True Net Cost: Exactly what the media costs before any fees are applied.
2. Supply Chain Clarity: A full breakdown of programmatic costs, from DSP to SSP to Publisher, including any data markups.
3. Accountable Strategy: An audience-first approach that ensures every dollar is backed by intent and behavioural data, not historic planning norms.
Our focus is to deliver the transparency and accountability that modern brands demand. Our independence is your advantage delivering objective, platform agnostic planning and buying that is focused on measurable marketing impact.
Director of Media Planning
Media Transparency Audit
Enter your details to request a Media Transparency Audit