Search Visibility Built for the Modern Discovery Landscape.
The Search landscape has long evolved. It’s no longer just about rankings on a results page. Today brands are discovered across traditional search engines, AI-powered answers, generative search environments and emerging discovery platforms.
At Reload Media our SEO approach is built to support the changing search landscape. We combine strong technical foundations, thoughtful content strategies and emerging AI focused optimisation practices to help ensure your brand remains visible wherever customers are searching or discovering answers.
Our approach connects organic visibility directly to commercial outcomes.
Search
We build technically sound, commercially aligned SEO strategies that focus on:
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Technical optimisation and site architecture
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Keyword and intent mapping
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Content strategy and authority building
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On-page and off-page optimisation
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Performance tracking and forecasting
Our strategies are grounded in understanding how your audience searches, what motivates their decisions, and how your brand can show up meaningfully across high-value queries. This ensures your organic visibility is sustainable, scalable and aligned to growth.
AIO
Search engines are increasingly powered by AI-generated summaries, answer boxes and conversational responses. Traditional ranking factors alone are no longer sufficient.
Our AIO (AI Optimisation) framework ensures your brand is:
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Structured correctly for AI interpretation
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Optimised for entity-based search
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Present in AI-generated overviews
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Aligned to structured data best practice
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Positioned as a trusted source
We focus on enhancing your content and technical signals so AI systems can clearly understand, reference and prioritise your brand.
GEO
Generative search environments and conversational interfaces are changing how users find and evaluate brands. GEO extends beyond traditional SEO to ensure visibility within emerging AI driven discovery systems.
Our GEO approach includes:
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Content structured for generative retrieval
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Authority and topical depth modelling
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Brand entity strengthening
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Semantic optimisation
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Monitoring presence within generative outputs
We future proof your search visibility by ensuring your digital footprint supports both current and emerging search technologies.
Building brand authority in LLMs through Digital PR
For most modern brands the gap in AI visibility isn’t content, it’s third-party authority and external citations. LLMs cite the sources they already trust, and that trust is earned off your own site.
Reload uses Digital PR in our client strategies to turn brand-led ideas into cited credible sources, building coverage across the domains AI is already pulling from.
The outreach is the easy part. What decides whether a campaign lands is the idea behind it, and that’s where most of our work goes.
Our approach to Digital PR covers five stages:
- Market Evaluation and Opportunity Sizing
- Ideation and Campaign Development
- Campaign Pack Creation
- Distribution and Outreach
- Coverage and Reporting
Our approach in five stages
1
Market Evaluation and Opportunity Sizing
Every story we propose has to be chasing a real commercial opportunity, not just a nice headline. We start by sizing that opportunity against:
- AI trends and real user search demand
- Market data, trends and culture
- Owned and external data
- Your marketing plans, drops and commercial calendars
2
Ideation and Campaign Development
Most brands are sitting on more PR inventory than they realise. We work out what can become a story now, and where something new needs to be built, then develop the campaign idea around the angles most likely to earn a mention and a citation.
3
Campaign Pack Creation
Ideas don’t travel on their own. We package each one with supporting data, extra hooks and angles, and everything a journalist needs to write their next piece without coming back to us for more. We build these in a shared space, so your team can see and shape the thinking as it develops.
4
Distribution and Outreach
Once the idea is right, we get it in front of the right people. Distribution runs at scale across 40,000+ outlets and 100,000+ journalists, targeted to the publications and domains AI models cite most in your category.
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Coverage and Reporting
Clear, concise reporting at a cadence that suits you, built on AI prompt tracking. We set a fixed, auto-generated list of real customer questions per brand, tracked weekly across seven AI platforms. Two tiers are measured separately: whether your brand is mentioned, and whether your own site is cited as the source. Syndication and earned coverage are also reported separately.
Your SEO Lead, Warren
Don’t just take our word for it.
LJ Hooker
One of Australia’s most recognised real estate brands, LJ Hooker had strong brand momentum but needed a smarter way to convert it into leads across its 200+ office franchise network. Reload Media partnered with the team to build a single, journey-led strategy, aligning Paid Search, Paid Social, SEO and CRM, and using AI to connect listing and lead data for a clearer view of what was really driving quality.
The outcome was a 62% lift in sales leads, a 36% lower cost per lead, and organic traffic up 11% YoY, with the LJ Hooker site driving 2.4x the organic traffic of its nearest competitor.
Increase in Sales Leads YoY
Reduction in Cost Per Lead
Organic Traffic Compared to the Next Competitor
Nutra Naturals
Nutra Naturals aimed to leverage its strong brand equity to capture a greater share of non-branded search demand across core product categories.
Increase in Total Organic Revenue
Increase YoY Across Website Conversion Rate
Increase in Search Impressions
Increase in Top 3 Keyword rankings
Yamaha Motor Australia
Reload Media’s strategic recommendations led to improved online customer experiences, aligning them more closely with the high standards of Yamaha’s physical dealerships. By bridging the gap between digital and in-store interactions, Yamaha not only achieved a cohesive brand experience but also strengthened its operational aspects from technical to procedural levels.
Partners Since
Channels & Services
Astrid & Miyu
With rapid growth, Astrid & Miyu saw a need to replatform and redesign their existing website. Critical to the success of the new website launch was keeping their organic presence stable during the migration.
Increase in Organic Revenue
Increase in Organic Traffic
I love linen
In a competitive post-COVID market, I Love Linen sought to enhance its digital presence by optimizing paid spend and increasing organic traffic. Understanding the need for a distinctive strategy, I Love Linen partnered with Reload for a comprehensive digital overhaul aimed at sustainable business growth.
YoY Google ads revenue
YoY conversion rate
YoY Google ads traffic
YoY new user conversion rate
Rusty
With the new site launch scheduled for just one month before Christmas, it was crucial for Reload to mitigate the risk posed to organic performance and protect against any loss in visibility.
Increase in Organic Traffic
Increase in Organic Revenue
Supported by Leading Technology Platforms.
