Performance Driven Advertising

At Reload we don’t begin with channel selections, we begin with business objectives. Whether the priority is market expansion, acquisition efficiency, revenue growth or brand scale our advertising strategies are built around defined commercial outcomes.

We define how advertising supports your broader digital ecosystem, how budgets should be prioritised, where incremental growth can be unlocked, and how performance will be measured.

Performance Driven Chanels:

Our performance advertising capability is delivered through two core streams Paid Search & Paid social each playing a defined role across the customer journey & our broader Media Plan. 

Paid Search

High-intent, demand capture environments designed to convert interest into action.

Includes:

  • Google Search

  • Microsoft Ads

  • Performance Max

  • Shopping & Feed-Based Campaigns

  • YouTube (high-intent video moments)

  • Demand Gen

Paid Social

Demand creation and audience expansion across social ecosystems.

Includes:

  • Meta (Facebook & Instagram)

  • TikTok

  • LinkedIn

  • Pinterest

  • YouTube

  • Emerging social platforms

The Strategic Drivers of Advertising Performance

  • Objective-Led Campaign Architecture

  • Creative as a Performance Lever

  • Reporting & Commercial Accountability

  • AI & Automation Integration

  • Full-Funnel Integration

 

Looking to strengthen your performance advertising?

Meet your team Leads

As Reload’s Email & Lifecycle Marketing Lead, I innovate customer retention channels, with proven success to double product revenue in 18 months. With experience across clients like Nikon, I excel in personalized, data-driven marketing, winning Best Content at the 2020 Email Design Awards.

Requelle Aiken
Head of Email & Lifecycle Marketing
9yrs
Industry Experience
4yrs
With Reload

With over 7 years of experience in performance marketing and brand advertising, I specialise in developing data-driven strategies.

Bhavana Raghunath
Performance & Programmatic Lead
8yrs
Industry Experience
6yrs
With Reload

Warren is an Organic Search Discovery Lead who turns complex search challenges into measurable growth. With deep expertise across AI, analytics, automation and technical SEO, he develops smart, data driven strategies that improves search visibility and performance at scale.

Warren Hance
Organic Search Discovery Lead
11yrs
Industry Experience
2yrs
With Reload

Brooke is a Senior Paid Media Specialist who helps eCommerce and retail brands scale through data led, creatively driven strategies.

Brooke McCarthy
Senior Paid Media Specialist
5yrs
Industry Experience
4yrs
With Reload

Doug is a Senior Paid Media Specialist with a creative edge and nearly a decade of experience. He has led campaigns for top brands like Grab and McDonald’s Singapore, blending data and creativity to drive results. His passion for photography inspires his visual, audience-focused approach to paid media.

Doug Tham
Senior Paid Media Specialist
12yrs
Industry Experience
5yrs
With Reload

Don’t just take our word for it.

TerryWhite Chemmart

Given the competitive landscape, with rivals often possessing up to ten times the advertising budget, our approach needed to be highly targeted and efficient. We identified YouTube and Search as the primary channels to reach our key audiences, focusing on creating buzz and encouraging pre-bookings at a lower cost.

1.7M+
YouTube impressions
144K
Campaign clicks
5.8K
Store Visits
45%
Search Impression Share

Superior Engineering

Superior Engineering aimed to surpass its previous year’s success during the BFCM sales period.

+127%
Increase in Revenue YoY
+88%
Increase in AOV YoY
+66%
Total Purchasers YoY
+46%
Conversion Rate YoY

I love linen

In a competitive post-COVID market, I Love Linen sought to enhance its digital presence by optimizing paid spend and increasing organic traffic. Understanding the need for a distinctive strategy, I Love Linen partnered with Reload for a comprehensive digital overhaul aimed at sustainable business growth.

+23%
YoY Google ads revenue
+13%
YoY conversion rate
+10%
YoY Google ads traffic
+24%
YoY new user conversion rate

Hipkids

The program launch surpassed all expectations, with an impressive 55.9x return on investment and a 100% return purchase rate among loyalty program members.

56x
Return on Investment
+29%
Increase in AOV
13x
Increase in CLV

Yamaha Motor Australia

Reload Media’s strategic recommendations led to improved online customer experiences, aligning them more closely with the high standards of Yamaha’s physical dealerships. By bridging the gap between digital and in-store interactions, Yamaha not only achieved a cohesive brand experience but also strengthened its operational aspects from technical to procedural levels.

2018
Partners Since
8
Channels & Services

SilverChef

SilverChef came to us with the aim to onboard an agency that would take their business growth as seriously as their internal team.

+64%
Leads Increase in Australia
+41%
Leads Increase in New Zealand
+33%
Leads Increase in North America

Meyer Cookware

By assessing Meyer Cookware’s current and historical brand and category demand alongside diversifying our approach beyond search, we were able to effectively build awareness, fueling demand and levelling up our promotional strategy to better compete against competitors.

+98%
Revenue YoY
+91%
Increase in PMAX ROAS
27%
ROAS Targets
44%
Additional Revenue

Henne

Through our holistic digital marketing strategy we’ve driven exceptional growth of the brand in a very short time period. Since the website launched in November 2020 we’ve seen great results across our activity for Henne.

+85%
Increase in Website Traffic
+240%
Subscriber List Growth
+224%
Revenue Growth

Want to know more?

Speak to one of our strategists today

Supported by Leading Technology Platforms

reddit
Profit Peak
Motion
Smartly
Google Partner
Meta Business Partner
Microsoft Solutions Partner
LinkedIn
TikTok Marketing Partner
Pinterest Partners
Triple Whale Business Partner
Google Analytics
Feedonomics
Shoptimised
Looker Studio