Performance Driven Advertising

At Reload we don’t begin with channel selections, we begin with business objectives. Whether the priority is market expansion, acquisition efficiency, revenue growth or brand scale our advertising strategies are built around defined commercial outcomes.

We define how advertising supports your broader digital ecosystem, how budgets should be prioritised, where incremental growth can be unlocked, and how performance will be measured.

Performance Driven Chanels:

Our performance advertising capability is delivered through two core streams Paid Search & Paid social each playing a defined role across the customer journey & our broader Media Plan. 

Paid Search

High-intent, demand capture environments designed to convert interest into action.

Includes:

  • Google Search

  • Microsoft Ads

  • Performance Max

  • Shopping & Feed-Based Campaigns

  • YouTube (high-intent video moments)

  • Demand Gen

Paid Social

Demand creation and audience expansion across social ecosystems.

Includes:

  • Meta (Facebook & Instagram)

  • TikTok

  • LinkedIn

  • Pinterest

  • YouTube

  • Emerging social platforms

The Strategic Drivers of Advertising Performance

  • Objective-Led Campaign Architecture

  • Creative as a Performance Lever

  • Reporting & Commercial Accountability

  • AI & Automation Integration

  • Full-Funnel Integration

 

Looking to strengthen your performance advertising?

Meet your team Leads

Laura is our Head of Media Buying with 10+ years experience leading international, multi-channel campaigns across the UK, US, Europe, ANZ and beyond. From running digital media across two UK general elections to launching global pharmaceutical brands and record-breaking entertainment campaigns, she brings global scale, strategic leadership and a relentless focus on performance.

Laura Pettinger
Head of Media Buying
10yrs
Industry Experience
1yrs
With Reload

As Reload’s Email & Lifecycle Marketing Lead, I innovate customer retention channels, with proven success to double product revenue in 18 months. With experience across clients like Nikon, I excel in personalized, data-driven marketing, winning Best Content at the 2020 Email Design Awards.

Requelle Aiken
Head of Email & Lifecycle Marketing
9yrs
Industry Experience
4yrs
With Reload

With over 7 years of experience in performance marketing and brand advertising, I specialise in developing data-driven strategies.

Bhavana Raghunath
Performance & Programmatic Lead
8yrs
Industry Experience
6yrs
With Reload

Warren is an Organic Search Discovery Lead who turns complex search challenges into measurable growth. With deep expertise across AI, analytics, automation and technical SEO, he develops smart, data driven strategies that improves search visibility and performance at scale.

Warren Hance
Organic Search Discovery Lead
11yrs
Industry Experience
2yrs
With Reload

Brooke is a Senior Paid Media Specialist who helps eCommerce and retail brands scale through data led, creatively driven strategies.

Brooke McCarthy
Senior Paid Media Specialist
5yrs
Industry Experience
4yrs
With Reload

Don’t just take our word for it.

Rhythm Snowsports

Rhythm’s Black Friday Cyber Monday (BFCM) sales strategy set a new benchmark for success, marking its best performance since 2021. Reload Media achieved this through a strategic & well-thought-out campaign plan.

+62%
Increase in Online Sales Revenue YoY
+100%
Increase in Google Ads Revenue YoY
+41%
Increase in Meta Ads Revenue YoY

ProwlerProof

Prowler Proof were looking to develop a digital marketing roadmap with the goal of expanding high impact digital marketing efforts nationally.

105%
Increase in Website Enquiries YoY
104%
Increase in Conversion Rate

SilverChef

SilverChef came to us with the aim to onboard an agency that would take their business growth as seriously as their internal team.

+64%
Leads Increase in Australia
+41%
Leads Increase in New Zealand
+33%
Leads Increase in North America

Henne

Through our holistic digital marketing strategy we’ve driven exceptional growth of the brand in a very short time period. Since the website launched in November 2020 we’ve seen great results across our activity for Henne.

+85%
Increase in Website Traffic
+240%
Subscriber List Growth
+224%
Revenue Growth

I love linen

In a competitive post-COVID market, I Love Linen sought to enhance its digital presence by optimizing paid spend and increasing organic traffic. Understanding the need for a distinctive strategy, I Love Linen partnered with Reload for a comprehensive digital overhaul aimed at sustainable business growth.

+23%
YoY Google ads revenue
+13%
YoY conversion rate
+10%
YoY Google ads traffic
+24%
YoY new user conversion rate

Meyer Cookware

By assessing Meyer Cookware’s current and historical brand and category demand alongside diversifying our approach beyond search, we were able to effectively build awareness, fueling demand and levelling up our promotional strategy to better compete against competitors.

+98%
Revenue YoY
+91%
Increase in PMAX ROAS
27%
ROAS Targets
44%
Additional Revenue

TerryWhite Chemmart

Given the competitive landscape, with rivals often possessing up to ten times the advertising budget, our approach needed to be highly targeted and efficient. We identified YouTube and Search as the primary channels to reach our key audiences, focusing on creating buzz and encouraging pre-bookings at a lower cost.

1.7M+
YouTube impressions
144K
Campaign clicks
5.8K
Store Visits
45%
Search Impression Share

Yamaha Motor Australia

Reload Media’s strategic recommendations led to improved online customer experiences, aligning them more closely with the high standards of Yamaha’s physical dealerships. By bridging the gap between digital and in-store interactions, Yamaha not only achieved a cohesive brand experience but also strengthened its operational aspects from technical to procedural levels.

2018
Partners Since
8
Channels & Services

Want to know more?

Speak to one of our strategists today

Supported by Leading Technology Platforms

reddit
Profit Peak
Motion
Smartly
Google Partner
Meta Business Partner
Microsoft Solutions Partner
LinkedIn
TikTok Marketing Partner
Pinterest Partners
Triple Whale Business Partner
Google Analytics
Feedonomics
Shoptimised
Looker Studio