Market Research
Our experienced consultants help businesses gain comprehensive market insights to better inform business decisions and strategy.
We deliver actionable interpretations of data to give you the answers and direction you are looking for.
Our team has undertaken rigorous and innovative research projects for many businesses, to uncover meaningful truths about their market.
Our Market Research and Insights services help businesses build stronger and more compelling business cases, make more strategic marketing decisions, increase customer engagement and improve targeting, explore new markets, and provide superior customer/user experiences.
Marketing Research Services
We can deliver Market Research services to businesses across any industry, to uncover insights that address research questions regarding any market, customer or stakeholder group.
We tailor our research approach based on your objectives and requirements, and can apply any combination of the following methods.
Surveys can be conducted online or by using traditional methods can retrieve valuable qualitative and quantitative data from a range of groups.
We can help manage the entire survey process, to gain information on market trends, consumer perceptions, or the viability of particular offerings.
Our surveys and question design are completely tailored to your research needs and objectives.
Focus groups involve talking to a sample of representative users, allowing them to openly discuss their opinions about the area of research.
We utilise best practice research methods for the focus group facilitation, which results in increased response depth and reasoning for responses, whilst ensuring that accurate and unbiased research in gathered for objective results.
Depth Interviews allow for more detailed opinions to be gleaned from a sample of representative users, who are met individually to discuss their opinions about the area of research.
Interviews can raise issues that may not have been considered, or that people may feel uncomfortable discussing in a group setting, providing useful and/or thought-provoking qualitative insights.
Competitor evaluation provides an effective way to measure the industry conditions and identify ways to strengthen your market position.
We can undertake benchmarking evaluations to compare your business, processes, and operations to your competitors', to understand your strengths and weaknesses within the market.
Understanding user behaviour is crucial for improving your website's performance.
Our UX insights and heat mapping services help uncover what your website visitors are looking for and identify any obstacles preventing them from taking action.
Through detailed analysis and advanced research techniques, we provide actionable insights to optimize your website, ensuring that your investment in marketing and advertising drives meaningful returns.
Feasibility Research examines market demand, opportunities and potential risks associated with a new product, service or business concept, to measure the ability and likelihood for it to be successful.
We take the necessary steps to consider all affecting factors and determine the potential positive outcomes and potential risks, before you invest further resources.
We’ve delivered strategic consulting services for various Businesses nationally
Understanding and Insights that Inform Solutions
We apply the most suitable research methodologies to get the insights you need, to inform whichever decisions you need to make or strategies you need to develop.
Key benefits you can expect from your Market Research and Insights project include the following. Key benefits you can expect from your Market Research and Insights project include the following.
Uncover answers about what customers think, feel, perceive, do, and consider influences or barriers. Knowing insights at this level helps businesses offer exceptional customer experiences, online and offline.
Empower your team to deliver more effective, data-backed strategies business-wide; including across your website, marketing strategy, digital strategy, content, and sales processes (and more).
Prove or disprove assumptions or hypotheses, and provide validation for a concept/opportunity to launch into a new space or market. Market research requires some short-term investment to save valuable resources over the long-term.
Where multiple research initiatives were conducted, or if both quantitative and qualitative research was delivered, businesses receive collective and even deeper insights about the research area.
Your team lead, Gemma
Gemma Brown
Head of Consulting
Industry Experience
With Reload
Frequently Asked Questions
Our recruitment approach is tailored to your research goals and the questions you need answered.
If customer insights are needed from individuals familiar with your brand, we can recruit participants from your own database.
For insights from people outside your customer base, we collaborate with research panel providers to find participants that match your desired sample frame.
We begin by profiling the desired participant characteristics and criteria to develop a clear sample frame and use screening methods as part of the recruitment process.
The duration of a research project varies based on several factors, including:
- The type of research
- The scale of the project and size of the sample frame
- Participant response time
- The depth of insight and analysis required
- Reporting requirements
For example, a simple online survey or a standalone focus group project may take between 4-6 weeks, whereas a project with multiple focus group sessions may take 8-12 weeks. When multiple research methodologies are required, the timeline can vary greatly depending on the scope and complexity of the project.
The cost of market research varies case by case. Key factors contributing to the cost include:
- The number of participants and how they are recruited (recruiting via research panels incurs additional costs, typically based on the number of recruits)
- The level of involvement required from participants (this, along with the number of participants, influences the value of any incentives that need to be offered)
- The scale of the research and methodologies used (this impacts the time and resources needed for planning, facilitation, and analysis)
We work with leading brands across Australia & internationally.
