Category Archives: Search Engine Marketing
Bidding on Your Own Company Name in AdWords
One PPC strategy that often causes some trepidation amongst advertisers is the decision about whether or not to bid on their own company name and other related brand terms. It is a common argument that if a user is typing … Continue reading
International eCommerce AdWords Campaigns – Part 2
So here it is, the long awaited part 2 of my guide to successful International eCommerce AdWords Campaigns. In the last post, we explored how to convert international visitors into paying customers. Now that you’ve got that sorted, let’s look … Continue reading
Applying the Four P’s of Marketing to AdWords
Ok everybody. Time to dust off that old marketing textbook you’re using to prop up your computer – we’re going back to basics! If you turn to one of the first chapters you will find a tried and true path … Continue reading
Optimising AdWords for Australia Day
When managing an AdWords account, foresight is imperative. Understanding upcoming seasonal events and trends and how they relate to the product or service you are selling is a vital skill for any AdWords marketer. Consider this; you own a lawn … Continue reading
Digital Marketing: Keeping Its Slice of The Pie
As the economy slowly begins to pick itself up off the floor, we’re left to wonder what effect the past twelve months of cost cutting and penny pinching is going to have on advertising spend ratios in the future. It’s … Continue reading
Google AdWords – How to Make the Most of Your Pay-Per-Click Campaigns
Whilst organic search engine optimisation will get you so far, it does have its limits. This is mainly due to the fact that when it comes to organic SEO, it is not possible to optimise for every keyword you want … Continue reading
Does Pay-Per-Click Advertising Work?
There’s a lot of strong opposition out there to the notion of search engine marketing (SEM) or Pay-Per-Click (PPC) advertising. Many SEO’s claim that Google AdWords and other PPC programs are simply for people who aren’t smart enough to undertake … Continue reading
