It’s no secret that many of these challenges are driven by a marked decline in consumer trust. Trust in institutions. Trust in experts. And of course, trust in businesses and brands.

At Hardie Grant Media, we see our clients grappling with these challenges every day – and are committed to helping them through it.

By tapping into the experience and creative thinking of one of Australia’s leading independent marketing networks, and drawing on some of the insights uncovered by SOON Future Studies in the Future Forecast 2027, we’ve created an uplifting and ultimately practical guide to navigating the trust recession.

An antidote to the doom and gloom, this report channels the innovative and creative spirit of our people and turns it into tangible action.

Throughout this report, we’ll touch on everything from navigating misinformation to the importance of creativity, purpose and inclusion in building trust.