Global messages are being relayed faster than ever and if you can talk the language of the web, users and search engines will respond. It’s vital to put attention and energy into your digital marketing strategy if you wish to attract attention back.
More and more users are being drawn to alluring information that has something to offer and conversing about topics in online groups rather than being influenced through traditional mass-marketing mediums that can haphazardly pump out information.
Just like traditional marketing, it is important to target your markets online. For example, if you’re engaging in SEO, there is no point in targeting high-volume, generic keywords that have little to do with your site’s actual content or what you offer online in a bid to get high traffic to your site. Once users land on your page, they bounce straight off again because it’s not what they’re looking for. It’s simple; don’t try to attract the wrong crowds!
Even after you attract the right crowd, it’s vital to engage your market and encourage them to connect and interact with other users. It is this two-way dialogue and significant content that will keep people actively involved with your site.
Put newsworthy and valuable information that is pertinent to your target market, coupled with the right digital marketing tools that harmonises with an alive and kicking website, and you will find that the right market will gravitate to you. Put your feelers out there because like will attract like.
To create a gravitational presence online, ensure you have:
- Researched your target market – Know exactly who your market is, where they are, how they search for information, what they are looking for etc
- A visible website – Implement search engine optimisation techniques or a Google AdWords campaign to make sure that you can be found and are noticed
- Killer content – Provide relevant, unique and updated content that will draw in users and is search-engine friendly
- Fulfill your users’ needs – Why are they on your site? Needs are varied and can include informational, transactional, social and for entertainment value
- Tools to talk – give your customers and users a platform to interact with each other, the community and you. Let them ask questions, give advice and provide invaluable feedback
- Help your content travel – implement multi channel marketing techniques such as social bookmarking, RSS feeds and other social networking tools that help people to connect. This will give your information and message a path to travel.
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Great post. I think utilising social media channels is the main avenue to attract markets online.
Chris Hughes, a Millennial co-founder of Facebook, coordinated Barack Obama’s digital campaign strategy. Hughes used social networking sites to provide supporters with the tools to identify and interact with fellow Obama voters and they ensured that their message was heard between their peer groups.
I think that to attract customers and even supporters online, you need to allow them to connect with your brand and other social and information networks.