Ad Factory
Your always-on creative production engine
Most accounts run out of creative before the algorithm can learn. Ad Factory takes your proven concepts and produces hundreds of brand-aligned variations at scale, fast, and at a fraction of the cost.
Meta changed the rules. Creative IS the targeting now.
Since October 2025, every advertiser on Facebook and Instagram operates under Meta's Andromeda system; a fundamental shift that has completely changed how ads are delivered and who sees them.
Where We Were
Broad targeting worked because Meta's algorithm could test your creative against wide audiences and find who responded.
The Andromeda Shift
Andromeda predicts outcomes before the ad even runs, using signals from your creative itself, not just audience data.
What This Means
Brands need creative that's built for machine testing, dozens of on-brand variations, not just one polished ad.
Volume of creative directly drives performance.
Across 2,703 ad sets analysed under Andromeda, accounts running high creative volume consistently outperformed those relying on a handful of "hero" ads.
32%
Accounts running high-volume creative testing saw a 32% lift in performance compared to those running a handful of hero ads.
Source: Meta ML, 2,703 ad sets
Source: Meta ML, 2,703 ad sets
45%
Ad sets built with Andromeda-optimised creative volume delivered 45% lower cost per result across Meta's internal benchmark set.
Source: Meta internal data
Source: Meta internal data
How It Works
From brand setup to export, here's how Ad Factory turns one concept into hundreds of ready-to-run variations.
01
Brand Setup
Define your brand voice, colours, and creative guardrails once.
02
Personas
Generate audience personas so every variation speaks to the right buyer.
03
Templates
Pick from proven, on-brand templates instead of starting from a blank canvas.
04
Campaign Brief
Set the offer, objective, and channels once — Ad Factory applies it to every variation.
05
Export Ads
Download every variation, ready to upload straight into Meta Ads Manager.
Built for production. Not for strategy.
Ad Factory is a production engine, not a strategist. Here's exactly where it fits.
What It Is
- Bulk creative production at scale
- On-brand variations for every campaign
- Fast turnaround for paid social and search
- Templates built from your best-performing ads
What It Isn't
- Strategy or media planning
- Audience research or targeting decisions
- Creative direction from scratch
- A replacement for your marketing team
Ready to put Ad Factory to work?
Tell us about your brand and we'll show you how Ad Factory fits your workflow.
