A strategic migration that sets your email marketing up for success.
Moving email platforms is more than a technical task — it’s a chance to lay the right foundations. Whether you're shifting to Klaviyo or another ESP, Reload can support you with a best-practice migration that protects your sender reputation, keeps your database engaged and ensures long-term success.
Migration Inclusions
Pre-Migration
- Vendor Outreach & Selection
- Migration Planning & Strategy
- New Platform Setup
- Deliverability & Compliance
- Email Template Builds
- Flow Migration & Setup
- Sign-up & Data Capture Form Setup
During the Migration
- List Cleaning & Data Migration
- Set up Ad Integrations & Tracking
- Deliverability Testing
- Domain Warming
- Setting High Engagement Flows Live
Post Migration
- Campaign & Segmentation Strategy
- Flow Optimisation
- Ongoing Deliverability Monitoring
- Post-Migration Reporting & Support
Migration Service Overview
We’ll work with you to set up your new platform with best-practice settings in place from sending domains and branded preference centres to SMS alphanumeric numbers and eCommerce integrations. Everything will be set up to support stronger performance from day one.
We’ll handle the full database migration, making sure you bring across everything you need including subscriber preferences, marketing consent, and engagement data and none of what you don’t (like old unsubscribes and bounces). We’ll also build engaged segments ready for warm-up campaigns.
We’ll migrate and set live your highest-performing flows like Welcome and Abandoned Checkout to start building a positive sender reputation. We’ll also transfer your sign-up forms to ensure you’re continuing to capture new leads from day one.
We’ll create and manage your warm-up campaigns to ensure you’re gradually increasing send volume to engaged audiences. This step is essential to protect deliverability and establish your brand as a trusted sender on the new platform.
Once live we’ll run deliverability tests and monitor performance to make sure everything’s landing in inboxes (not junk folders). We’ll flag and fix any issues early so they don’t impact future results.
We’ll rebuild and redesign your existing templates in line with the new platform’s capabilities optimised for both mobile and desktop. This includes campaign and flow templates across Email and SMS.
We’ll ensure you have the right dashboards and reporting in place to track performance from day one including engagement metrics, deliverability, and database health.
Accredited as a Klaviyo Master Platinum Partner, we are considered amongst Australia's Best Email Migration Agencies.
As a Klaviyo Platinum Partner and established omnichannel agency, we’ve been helping brands transition to Klaviyo for years - ensuring a smooth, strategic move that sets our clients up for long-term growth.
With over a decade in the digital marketing space and a trusted partnership with Klaviyo, we’ve successfully migrated clients from platforms including Mailchimp, Campaign Monitor, and Constant Contact. We know the pitfalls to avoid, the data to protect, and the opportunities to unlock during the migration process.
We work closely with your internal teams and existing partners to align your migration with your broader marketing strategy — from segmentation and automation setup to deliverability optimisation and audience growth.
When you work with us, you gain the benefit of our industry accreditations, deep platform expertise, and a collaborative approach that ensures Klaviyo becomes the most powerful channel in your marketing mix.
Supported by Leading Technology Platforms
Considering an
Email Platform Migration?
We’ve helped brands of all shapes and sizes migrate between platforms with minimal disruption and maximum impact. We take a strategic approach to selecting the right platform for your business, and building out a migration project plan that’s aligned to your business and your customers.
From partner platform onboarding to full-scale platform migrations, we make sure everything’s set up right and ready to scale.
Your team Lead, Requelle
Requelle Aiken
Head of Email & Lifecycle Marketing
Industry Experience
With Reload
We work with leading brands across Australia & internationally.
