As Reload’s Email & Lifecycle Marketing Lead, I innovate customer retention channels, with proven success to double product revenue in 18 months. With experience across clients like Nikon, I excel in personalized, data-driven marketing, winning Best Content at the 2020 Email Design Awards.
Requelle is the Email & Lifecycle Marketing Lead at Reload, responsible for growing and innovating customer retention channels like Email, CRM, SMS, loyalty, and marketing automation. She sets the direction for the email marketing division, leading a specialist team and working with top clients like Nikon and TileCloud. Under her leadership, product revenue doubled in 18 months, and the agency expanded its capabilities to include enterprise-level ESPs.
Requelle has worked with notable brands like Minor DKL Food Group, City Beach, and ghd hair Australia & New Zealand. She pioneered the comprehensive Email & CRM Audit at Reload, providing actionable insights to improve clients’ strategies. Her accolades include winning the Best Content Category at the 2020 Email Design Awards and contributing to Reload’s Best Digital Marketing Agency award in the Yotpo Partner Awards 2024.
Requelle is recognized for her thought leadership, featuring in the Mailmodo State of Email 2023 Report and presenting at various industry panels and events. Her expertise in multiple email platforms and passion for personalized, data-driven marketing make her a standout leader in the industry.
