Build brand equity. Measure the return.
Know exactly where your brand is winning — and where it's losing customers — before it shows up in revenue.
Book a discovery callYou can't fix what you can't see. Brand tracking shows you exactly where you're winning and where you're losing customers — before it shows up in your revenue.
See the lift from your campaigns and brand moments.
A baseline read before launch, a brand moment — PR, activations and content — then a clear measure of the movement afterwards.
The benefits of tracking brand health.
An early revenue radar
Predicts future sales trends by tracking shifts in consumer sentiment before they show up in sales data.
Protected profit margins
Lowers customer price sensitivity by uncovering core motivators, reducing the need for discounts and promotions.
Improved marketing ROI
Maximises advertising efficiency, ensuring every dollar spent works harder and yields a higher return.
We ask the right questions, designed for action.
Start with the challenge, not the methodology
We don't begin with a survey template. We begin by understanding your business and marketing objectives — what decisions you need to make, what you already know, and what to unpack.
Design for action, not just reporting
Every program is built backwards from the strategic decisions it needs to inform. We deliver findings with a clear view of what they mean and what to do next.
Track over time
A single survey gives a snapshot; a tracking program gives a story. Measuring consistently against a fixed competitive set distinguishes genuine movement from noise.
Brand tracking designed around your objectives.
The global platform approach
Built for scale. Not built for you.
- One or two standardised questions buried in a shared survey
- Broad audience pools, not targeted to your actual buyers
- Generic scales designed for comparability across thousands of brands
- Shared dashboards built for benchmarking, not decision-making
- Good for trends — less useful for strategy, with no recommendations
Our approach
Flexible tracking programs that adapt to your strategy.
- Custom questions built around your objectives to understand the 'why'
- Tracking that evolves as your brand and goals evolve
- Larger audience pools designed for statistical relevance
- Audience pools that reflect your real customer segments
- Analysis, insights and recommendations based on your results
Powered by Dynata.
The quality of a program is only as good as the people you survey. We partner with Dynata — one of the world's largest first-party data and research panel providers — so every wave reaches the right respondents, at the right scale.
Targeted reach
We precisely define and recruit your audience by category involvement, purchase behaviour, demographics, geography or brand familiarity — the people whose perceptions matter.
Consistent, comparable waves
Panel depth means we return to a consistent audience profile across every wave, so movements reflect genuine shifts in the market, not who we asked.
Data integrity
Rigorous quality controls — fraud detection, speeder removal and attention checks — ensure every response meets research-grade standards.
We match the approach to your objectives.
Periodic waves
Snapshot measurement at set intervals — quarterly, biannually or annually. Each wave a comparable read against a fixed competitive set, setting consistent benchmarks for strategic decisions.
Continuous tracking
Rolling measurement week by week, aggregated into 4 or 13-week windows. Watch awareness lift during a burst and track decay after it ends — core metrics alongside live media in real time.
Control / exposed
Isolated lift from specific campaigns. Exposed and control groups are compared to isolate causal lift and prove whether a channel, creative or campaign caused the movement.
A consistent five-stage process.
From defining objectives through to strategic recommendations — whatever methodology we run.
Define & align
Clarify goals, set measurable KPIs and SMART objectives, and confirm the strategic questions tracking needs to answer.
Research design
Identify audience segments, determine the right questions across each funnel metric, assess the competitive set and confirm the methodology.
Measurement execution
Deploy the chosen approach to a targeted pool, capturing meaningful brand movement across the period.
Analysis & dashboard
Analyse each wave against prior benchmarks and the competitive set; results integrate into your dashboard with a findings report.
Strategic refinement
Translate findings into clear recommendations — where positioning is gaining traction, where media should be weighted, and where to course-correct.
Your brand tracking dashboard.
Custom brand tracking dashboard
Built to monitor brand health across your brand — unaided and aided awareness, favourability and purchase intent against key competitors — with data-led direction on where you're winning, where gaps exist, and where media investment drives the greatest return.
Monitoring over time
Every wave is added to your dashboard, enabling us to track brand health over time and see the trajectory clearly.
Quarterly analysis
Each survey wave is accompanied by a key findings report highlighting the key observations from that wave.
Strategic recommendations
Findings translated into recommendations across brand positioning and media activity — continuous improvement aligned to your objectives.