Andrew leads Reload’s media buying function, overseeing how client budgets are invested across platforms to maximise performance and value. He leads paid strategy across some of the agency’s major accounts, including LJ Hooker. As part of Reload’s leadership team, Andrew works closely with platform partners such as Google, Meta and Smartly to keep clients ahead of the curve. He is focused on smarter, more transparent media buying that connects spend to real business results.
Andrew is Head of Media Buying at Reload, leading paid media investment across search, social and programmatic to drive measurable outcomes for some of Australia’s leading brands.
