Kyle is a Senior Growth Manager with extensive experience developing and executing data-led marketing strategies that drive measurable business outcomes. With over a decade working brand-side across both B2B and B2C environments, he specialises in building scalable, full-funnel media approaches that improve acquisition, engagement and long-term growth.
He has a strong foundation across various channels including organic search, paid search & social, programmatic, OOH, audio, TV and more. He focuses on aligning media investment to commercial objectives. Kyle is particularly skilled at identifying growth opportunities through data, translating insights into clear strategic direction and continuously optimising campaigns to improve efficiency and return on investment.
Known for his analytical mindset and attention to detail, Kyle brings a pragmatic approach to problem solving & delivers sustainable results, enhancing customer journeys and ensuring every activity contributes to broader business growth.
