With over 7 years of marketing experience working with major clients in homeware, beauty, and health, I lead our performance marketing team to deliver tailored strategies that drive growth and advance our technical capabilities across all marketing channels.
As Reload’s Strategic Performance Marketing Lead, Luzie brings extensive experience in the marketing industry, working with some of Reload’s biggest clients in homeware, beauty, health, and more. Beginning her digital journey in her home country of Germany, Luzie has gained valuable experience both in-house and on the agency side, resulting in extensive knowledge in driving marketing strategy.
Luzie is dedicated to fully understanding each company’s customer journey through a broader perspective, developing tailored paid marketing strategies that drive growth while thinking outside the box. Alongside leading our performance marketing team and ensuring we are always advancing in our technical capabilities, she also spearheads training and development initiatives for numerous brands, helping them build the skills and capabilities needed to better leverage their internal marketing teams.
