SEO Glossary

Here’s a quick SEO glossary for the most commonly used terms that float around in SEO land!

301 Redirect – A method used to redirect permanently moved websites from an old URL to a new URL.

Algorithm – A mathematical formula used to rank web pages in the search engines. Algorithms are constantly changing to display the most relevant website results for users.

Authority – The credibility of your site in the search engines. A combination of high quality SEO, domain age, links and good content can help build a site’s overall authority.

CMS – Stands for ‘Content Management System,’ which allows users to easily update a site’s content through an easy editor.

Domain Age – The age that your site has been in existence. An old site can be ‘trusted’ more in the search engines, which can contribute your site’s authority.

Footer Links – Internal text-based links that are placed at the bottom of a page and links to other internal web pages.

Freshness Bonus – Occurs when new content is regularly added to your site. This attracts the attention of search engines, and can improve the possibility of the search engines crawling your site more frequently. And if it’s interesting, people will be crawling to read it too!

FTP – Stands for ‘File Transfer Protocol,’ which is a method of transferring local data to web servers and vice versa.

Geo-targeting – Geo-targeting is the process of making your keywords targeted to a geographic region. This is a good strategy to implement for your keywords, particularly if your site is competing in a competitive and established digital marketplace. Geo-targeted keywords (eg SEO Brisbane), can provide more relevancy for your site and it also usually means your users are more ‘purchase-ready.’

Google PageRank – Also simply known as PR, PageRank is a metric, on a scale of 0-10, for ranking a page based on its quality and quantity of links. PageRank was a primary factor on which Google’s algorithm was based.

Keyword – A word or term that your target market types into a search engine to find your website. Keywords can be generic, branded, long-tailed and/or geo-targeted. They should be selected based on your consumers’ mindset, relevant to the content on your site and how competitive your industry is.

Link Building – The action of getting other websites to link back to yours.

Meta Tags – Includes the meta title, meta keyword and meta description text that is inserted into the code of your site’s pages. The meta title and description for your site may appear on the search engines results pages (SERPs).

Referrals – Are those visitors that arrive at your site via a link from a third-party page. Link building can increase site referrals.

SERPs – Search Engine Results Page.

Title Tag – Title tags are inserted in the code of your site’s pages and appear at the top of your web browser. Title tags are important for SEO and should be unique to each page.

Website – Hopefully you’ve got this one covered!

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