Your website could be getting a lot of visitors but you’re wondering why they aren’t buying or enquiring. Understanding what your website visitors are looking for is an important part of Conversion Rate Optimisation (CRO) and it helps increase the amount of online sales, enquiries or any other desired action on your website. The Reload team can work with you to identify the actions you need to take to optimise your website and ensure all those hard earned visitors don’t go to waste.
How Conversion Rate Optimisation Works
To illustrate the advantage CRO can provide for your business, this table demonstrates a website attracting 2000 visitors. After making some tweaks to the website, it’s now getting 20 more leads and seeing an increase in revenue. You can see even a small uplift in website conversion rate can equate to thousands of dollars for your business.
| Before CRO | After CRO | |
| Advertising Spend | $1,000 | $1,000 |
| Visitors | 2000 | 2000 |
| Conversion Rate | 2% | 3% |
| Leads | 40 | 60 |
| Revenue | $4,000 | $6,000 |
| ROI | $4.00 | $6.00 |
(Please note the above is for illustration purposes only)
We work with you to identify potential improvements
The Reload team will help you work out the desired action needed to get the specific business conversions you want. Some desired actions you may want your website visitors to do could include;
- Buying your products or services online.
- Contacting you via form.
- Contacting via specially setup phone number (so it can be tracked).
- Viewing a store location.
- Downloading a document.
- Signing up to a newsletter.
After we identify the action, we will work with you to identify any potential barriers your website visitors may face when interacting with your website. For example, if you want to increase the amount of enquiries coming through your website, you need to ensure your website has an easily accessible contact form and a clear call to action.
After initial analysis, we need to implement the changes
After we have worked together to identify the desired actions your business wants and the potential barriers, the team will begin creating experiments across your website and landing pages. These experiments consist of small tweaks right through to large layout changes.
Now, let's start tracking your CRO performance
Through our advanced CRO tools, we will then track the performance of these experiments and begin analysing the changes to conversion behaviour. This is where you will start to see if your website visitors are starting to take the desired action you wanted to achieve.
What worked and what didn't?
This is where we can see what experiments worked and the team will report on the findings. Winning experiments attained through your CRO strategy will then fuel ongoing experiments to continually improve your website’s conversion rate.