Reload Media Blog

Meet The 5 Guardians Of The Perfect Landing Page

Just like the Nova Empire, many organisations provide services and products that enhance people’s lives. However, an organisation may run into some difficulties persuading their customers that the service or product advertised is the best they can offer. An online campaign might do very well with a high Click Through… Read More

13 October, 2014

Part One: Inside Reload with James Boshier

James is one of our digital marketing consultants at Reload, specialising in SEO. A whizz at the uke and a master at content, James is a welcome addition to the team, bringing his experience as a marketer and content lover for more than a year to our Milton office. With… Read More

9 October, 2014

9 countries with faster internet than Australia infographic

Did you know Israeli scientists developed the world’s first jellyfish repellent that locals can purchase online 76.5% faster than Australians? Yep, Israel is one of nine countries with better internet than Australia. The revolutionary National Broadband Network (NBN) is updating Australia’s current broadband services, providing super fast network speeds to… Read More

11 September, 2014

What makes a good blog post: the essentials to make your content shine

A blank page can be an intimidating thing! Formulating a blog post that stands out from the rest may seem as impossible as a skateboarding cat, but in reality, both are achievable (Really! Look at this cutie!). Now that we know one can be done, what about the other? If… Read More

3 September, 2014

The Long Term Benefits of Integrating Your PPC & SEO Strategies

The question of ‘Why should a company do both PPC and SEO?’ has been answered many times by experts from both specialties with the recurrent argument that while SEO takes time, PPC can achieve results almost immediately. But what happens if you change the question to “Why should a company… Read More

27 August, 2014

PR & SEO sitting in a tree…

SEO and PR have recently made their relationship official, so this knowledge bomb I’m about to drop is for the people wondering exactly how SEO and PR are related, and how they can work together to give you a much smarter approach to digital marketing. Public Relations.  The term is… Read More

What Is The Google Pigeon Update? What Should I Do?

Recently Google has made some changes to their search algorithm. “What changes?” I hear some of you ask? “What is a search algorithm?” I hear a lot of you cry. I have heard your shouts for simple answers echoing around the Web-a-sphere so I have crafted this quick Q &… Read More

15 August, 2014

What Do Your PPC Numbers Mean? Part 1

You just got the latest results from your PPC campaign and the click through rate reached 9.05%, ad position increased to 2.5 and impression share is hovering around 80.50%. And you think to yourself ‘That’s fantastic…right?’. Welcome to the sometimes overwhelming world of PPC with numbers and statistics galore. Specialists… Read More

6 August, 2014

How Much Does SEO Cost?

As a digital marketer, I get asked this question multiple times per day. Every time, I answer, “it depends’’. Let me tell you why.. What is SEO? Every client wants to save a buck or two, and fair enough. But if you’re purely looking at SEO from a cost perspective,… Read More

14 July, 2014

How Long Does SEO Take?

SEO is a road that should only be travelled by those with patience. Let me tell you why.. Wondering how long SEO will take is a valid question for all marketing managers and business owners. After all, if you’re spending money on marketing, you want to be able to know… Read More