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Reload Media Blog

The Long Term Benefits of Integrating Your PPC & SEO Strategies

The question of ‘Why should a company do both PPC and SEO?’ has been answered many times by experts from both specialties with the recurrent argument that while SEO takes time, PPC can achieve results almost immediately. But what happens if you change the question to “Why should a company… Read More

27 August, 2014

PR & SEO sitting in a tree…

SEO and PR have recently made their relationship official, so this knowledge bomb I’m about to drop is for the people wondering exactly how SEO and PR are related, and how they can work together to give you a much smarter approach to digital marketing. Public Relations.  The term is… Read More

What Is The Google Pigeon Update? What Should I Do?

Recently Google has made some changes to their search algorithm. “What changes?” I hear some of you ask? “What is a search algorithm?” I hear a lot of you cry. I have heard your shouts for simple answers echoing around the Web-a-sphere so I have crafted this quick Q &… Read More

15 August, 2014

What Do Your PPC Numbers Mean? Part 1

You just got the latest results from your PPC campaign and the click through rate reached 9.05%, ad position increased to 2.5 and impression share is hovering around 80.50%. And you think to yourself ‘That’s fantastic…right?’. Welcome to the sometimes overwhelming world of PPC with numbers and statistics galore. Specialists… Read More

6 August, 2014

How Much Does SEO Cost?

As a digital marketer, I get asked this question multiple times per day. Every time, I answer, “it depends’’. Let me tell you why.. What is SEO? Every client wants to save a buck or two, and fair enough. But if you’re purely looking at SEO from a cost perspective,… Read More

14 July, 2014

How Long Does SEO Take?

SEO is a road that should only be travelled by those with patience. Let me tell you why.. Wondering how long SEO will take is a valid question for all marketing managers and business owners. After all, if you’re spending money on marketing, you want to be able to know… Read More

The Impact of Social Media on the 2014 World Cup

With the whistle blowing on the 2014 FIFA World Cup in Brazil, its time to reflect on its impact. On the pitch, the tournament has been a huge success with Germany triumphing over Argentina in Monday morning’s (AEST) final. Off the pitch, Twitter and social media saw an impact like… Read More

How Google My Business Can Help Small Business Owners

It is crucial to keep all of your business information up-to-date on the web in order to spread brand awareness and engage your audience. This helps your customers easily find you and for you to stay in touch with them. For this very reason, Google has released a new tool… Read More

8 July, 2014

Ask not what the internet can do for your business

Everyone wants to be number 1 on Google. So how do you get there? It’s often easy to expect the web should want to work to help build your business, but this is a top down approach which often offers little improvement in rankings. Instead, ask not what the internet… Read More

27 June, 2014

If eBay Were A Country!

Since the launch of the internet there has been opportunity to make some solid cash with some people doing it better than others. We decided to take a closer look at how much $$$ some of the internet giants are pulling in these days and realised some of them could… Read More

20 June, 2014