Social Media Marketing

Reach new customers, build an engaged audience and drive brand awareness with Social Media Marketing.

Expand Reach and Drive Engagement with Your Ideal Audience

Social Media Marketing allows you to directly engage with your target audience, nurture new and existing customers and experience impactful business results. By delivering content of value to your audience, you can obtain your most profitable brand advocates. With a data-informed social media advertising and management strategy, you can drive growth and profitable customer actions while positioning your brand as a thought leader.

What We Do

Paid Social Advertising

By leveraging your existing and prospective social audience, Paid Social Advertising can drive high-impact actions for your business. With the backing of extensive audience insights, our specialists will select the ideal platform, campaign mix and creative to nurture users through to conversion. Reload’s approach to Paid Social Advertising works to elevate brand visibility on the most relevant social channels, to get in front of the right audience when they are most likely to take an action and drive conversion.

Facebook and Instagram Advertising

Make your brand visible to your target audience using Paid Social Advertising across Facebook and Instagram, where your ideal customer can discover and engage with your brand. Advertising the Meta network, we leverage a range of ad formats from single image or video creative, to carousels and instant experience ad formats. This powerful method builds brand awareness, drives traffic and prompts actions from existing and potential audiences.

LinkedIn Advertising

LinkedIn advertising is optimal to generate engagement, conversions and thought leadership, particularly among B2B audiences. Make your brand visible during decision-making journeys and showcase your unique offering with a campaign tailored to your ideal audience.

Pinterest Advertising

Pinterest paid advertising presents a unique opportunity to reach audiences who are searching for new ideas, and are therefore open to learning about new brands. With promoted pins, find Pinterest users who are ready to engage and prompt users to share or save your content, or take a profitable action.

TikTok Advertising

With 90% of TikTok users visiting the app multiple times and spending on average 45 minutes scrolling per day, this platform is a vast and valuable resource. Leverage the power of a significant audience base and high user engagement with in-feed ads, top view ads and establishing your own branded marketing TikTok channel.

YouTube Advertising

Capture the attention of engaged audiences, maximise reach and convert viewers into customers with YouTube Advertising. YouTube’s targeting capabilities help you to directly reach audiences based on their interests, search intent, habits and more. Our experts will craft the right campaign for your brand for in-stream, bumper and discovery ads.

Creative Assets

We take the best practice approach for asset creation, aligning top-performing design principles to meet the requirements of the paid ads platform. By doing so, we create high-quality creatives that stop the scroll and get results. Our team can produce creatives in-house or collaboratively with your internal resources, arrange product photoshoots and brief external creators.

What We Do

Organic Social Media Management

Our team will work collaboratively with you to develop an organic social plan based on the business objectives that matter to your business. We will guide you to build your social media audience, better engage with your existing community, capture data and spot opportunities to build a stronger brand presence.

Content Development & Implementation

Our team will develop a content plan for developing and implementing engaging content. We’ll identify your overarching social media goals and conduct a full analysis of your target market, competitors, best suited social media channels and how to track your success. We can take over most of your organic requirements or work alongside your internal team to implement the best social strategy for your business.

Strategic Content Pillar Development

In a collaborative process, our experts will help to identify strategic content pillars, outward messaging and tone of voice across each unique channel and target demographic. By doing so, we can help to establish your brand as thought leaders, reinforce brand loyalty, build an engaged community and develop brand credibility.

Community Development & Education

Our team will educate you on the best practice of community engagement and work with you to roll out an effective communication management strategy. By doing so, we ensure that your business is consistently responding and listening to your customers.

Education, Training & Consultation

Our team can provide you with the education and training required to execute a successful social media strategy. We can provide you with ongoing social media consulting, ideation, success measures and audits.

Graphics & Creative Assets

We can produce graphics in-house for your organic and paid social creative asset requirements, or brief your internal designers to produce content. Additionally, we can manage the outsourcing of product photography and external content creation.

What We Do

Organic Social Media Management

Our team will work collaboratively with you to develop an organic social plan based on the business objectives that matter to your business. We will guide you to build your social media audience, better engage with your existing community, capture data and spot opportunities to build a stronger brand presence.

Content Development & Implementation

Our team will develop a content plan for developing and implementing engaging content. We’ll identify your overarching social media goals and conduct a full analysis of your target market, competitors, best suited social media channels and how to track your success. We can take over most of your organic requirements or work alongside your internal team to implement the best social strategy for your business.

Strategic Content Pillar Development

In a collaborative process, our experts will help to identify strategic content pillars, outward messaging and tone of voice across each unique channel and target demographic. By doing so, we can help to establish your brand as thought leaders, reinforce brand loyalty, build an engaged community and develop brand credibility.

Community Development & Education

Our team will educate you on the best practice of community engagement and work with you to roll out an effective communication management strategy. By doing so, we ensure that your business is consistently responding and listening to your customers.

Education, Training & Consultation

Our team can provide you with the education and training required to execute a successful social media strategy. We can provide you with ongoing social media consulting, ideation, success measures and audits.

Graphics & Creative Assets

We can produce graphics in-house for your organic and paid social creative asset requirements, or brief your internal designers to produce content. Additionally, we can manage the outsourcing of product photography and external content creation.

OUR PLATFORMS

Social Media Platforms We Work With

As a Meta Business Partner with Badged Partner status, we have access to the tools and resources to get your business at the forefront of Social Media Advertising.

What to consider when implementing SEO

Utilising SEO on your website can be a long and challenging process, however the rewards gained from increased exposure have a lasting effect on your business.

Modern SEO is about collaborating with your agency and web developer for the long term and working together to achieve great results. It’s worth considering the following points when doing SEO.

Results For Our Clients

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Learn how Reload and Hitchley & Harrow team worked towards achieving X Y Z for the 2020 Black Friday sales.
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The team at Reload are a pleasure to work with! It’s not easy to find an agency that truly understands your brand and your goals and that is so knowledgeable about the latest updates, but with Reload it almost feels like they're part of our team - only a quick call or email away.

Andrea Gonzalez - Ecommerce Manager - Go-To Skin Care

Doubling BFCM Revenue

With COVID-19 creating uncertainty around expected traffic levels for Black Friday 2020, the Hitchley & Harrow team were conscious they would be relying on their existing fanbase for 2020 Black Friday sales. Understanding the key role email plays in their customer retention strategy, Hitchley & Harrow brought Reload onboard to make the most out of their Klaviyo automations and campaign strategies throughout Black Friday sales.

Meet The Specialists

At Reload, our team of digital marketing experts are dedicated to delivering great service and results for our clients.

Learn More About Social Media Marketing

While click spend will depend on the scale of your business goals and available budget, social media platforms are flexible with their targeting capabilities, catering to a range of budgets. 

 

Entry-level click spend can start from as low as $10 per day. However, we see the best results for businesses when we can build out a full-funnel strategy with a structure that generates enough data to gain learnings, starting from about $200/day. Reload’s management fees will be dependent on the scope of your campaigns.

With paid social advertising, you can reach new audiences and stay top of mind for users who are close to converting. By promoting your offering, latest deal or piece of content, you are providing an enticing incentive for new customers to land on your page and continue to engage with your content.

Social media performance reporting metrics are dependent on what your specific social media marketing goals are. For example, if your goal is to increase website referrals and revenue, we would benchmark and track website key metrics such as traffic, direct sales and assisted sales via social media. We will tailor reporting to reflect the metrics that matter to your business.

By establishing your organic (unpaid) brand presence on relevant social media platforms, you can significantly increase brand perception and credibility, audience engagement and customer loyalty. Having a credible and engaging page for prospective customers to land on makes users far more likely to engage and convert.

We do, we can tailor the audit based on your business objectives and identify problem areas, high performing elements and gaps in your strategy.

This is entirely dependent on your audience demographics. The Reload experts can conduct audience research to identify the most relevant, profitable platforms for your brand to be present on. The key platforms to consider are Facebook, Instagram, LinkedIn, YouTube, Twitter and TikTok.

No, Reload does not perform community management for our clients (community management refers to responding to social media comments, brand mentions and managing all engagement). However, we can provide educational training to your internal resources to manage this area. Alternatively, Reload can coordinate with an Australia leading community management agency partner for your community management.

  • What do you hope to achieve by investing in a social media strategy?
  • Do you have any internal resources to help with community management or content development?
  • What performance metrics matter the most to your business?
  • How much budget can you allocate to paid social advertising or organic management?

If you are having trouble answering any of these questions, reach out to Reload Media and we can assist you.

Reload's Resource Hub

Stay up to date with our latest tips, news and trends on all things digital!

Contact Us

Ready to Partner With Australia's Best Digital Agency?

Phone

1300 714 146

International

+61 7 3368 3667

Locations

Australia, United Kingdom & APAC

Once you have completed the form, a Digital Strategist will contact you about your enquiry.