• Home
  • About Us
        • Pay Per Click Advertising

        • Search Engine Optimisation

        • Video Advertising

        • Email Marketing

        • Digital Media Planning & Buying

        • Social Media Marketing

        • Content Marketing

        • Digital Transformations

        • What’s right for me?

        • Browse by industry

  • Our Team
  • Our Work
  • Partners
  • Resources
  • Careers
  • Contact Us

Pay Per Click Advertising

Attracting new customers using paid ads on search engines, social sites and more.

Our specialist team will work closely with you to implement a pay per click advertising strategy that will identify where your most valuable customers are searching or browsing online and ensure your product and unique selling propositions are seen.

Reload Media Pay Per Click Advertising

How Does Pay Per Click Advertising Work?

Pay Per Click Advertising (PPC) is one of the most powerful, transparent and cost efficient methods of digital advertising available. Most widely used within search engine advertising platforms like Google Ads and Bing Ads, it’s also a popular advertising payment methods on platforms such as Facebook, LinkedIn and Apple iAds.

When you advertise, you are only charged when a user clicks on your specific ad. The amount you’ll need to pay per click is dependent on a large number of factors including the audience you are targeting, the competiveness of a certain keyword you are going after, the historical performance and relevance of your ad and more. The cost of a click can range anywhere between a couple of cents per click to over $100 per click.

Advantages of Working with Reload

  • Team of hand-picked, passionate, data driven marketing experts.
  • Clear, insightful reporting.
  • Easy to understand communication at all times.
  • Ongoing catch ups and work in progress meetings.
  • Collaborative approach to achieving YOUR digital marketing goals (not ours).
  • Early access to Google product betas
  • Ongoing education and training for you and your team
  • We look at your bigger picture business goals as opposed to just the pay per click advertising silo
  • Access the different specialisations of 70+ marketers as opposed to a single individual
Working with Reload Media for Pay Per Click Advertising

Types of Pay Per Click Advertising

megaphone icon

Google Ads

We can help you implement a Google Ads strategy that will allow your business to have instant visibility amongst your target market when they search for your products or services on Google.

» Learn More

facebook icon

Facebook Advertising

Facebook as a social advertising platform is a great way to drive traffic to your page. Using Facebook cost per click advertising, we can help you reach out directly to your target market and encourage them to engage with your brand.

» Learn More

Display Advertising

If you are looking to extend the reach of a larger marketing campaign or to generate demand or brand awareness for a new/unknown product or service, display advertising is definitely for you.

» Learn More

remarketing icon

Remarketing

Remarketing campaigns are used to target users who have previously visited your website or landing pages to cross sell, up sell, remind or incentivise them.

» Learn More

Customer reviews

What our Clients Say

Want to Learn More About Pay Per Click Advertising?

See our FAQs below and get in touch on 1300 714 146 or fill in the form below.

There are an enormous number of pay per click advertising platforms but the most popular of these worldwide would be:

  • Google Ads (Includes YouTube)
  • Bing Ads
  • Yahoo Search Marketing
  • Baidu Ads (Like Google Ads but in China)
  • Yandex Ads (Like Google Ads but in Russia)
  • Facebook
  • Twitter
  • LinkedIn

One of the most common responses we hear to pay per click advertising and search engine marketing is ‘I never click on the ads in Google and I don’t know anyone that does!’

  •  At least 30-40% of people actually click on Google Ads.
  • People often don’t realise they are doing it as they are often in a more purchase ready state.
  • PPC advertising on Google and within other search engines is absolutely brilliant for intercepting purchase ready users who are specifically looking for your product or service!
  • There are over 6 million searches performed on Google in Australia every day.
  • It’s important to ask yourself if you can afford to be invisible on the search engines for your most valuable keyword searches?

PPC ads are most commonly purchased through a pay per click advertising platform like Google Ads or Bing Ads.

Advertisers nominate a maximum price they are willing to pay per click (a bid) and then a mini auction is held every time a relevant keyword is typed into a search engine or a page is loaded on a website; the ads that have the highest ‘bid’ along with the most relevance to the user will generally appear in the prime positions.

This will generally depend on the scope of the work you need completed but we can generally get your pay per click advertising up and running within 1-3 weeks of final sign off.

The most popular pay per click advertising platforms (like Google Ads) have extremely advanced and effective ‘click fraud’ protection. Google is very effective and transparent with regards to crediting advertisers with the cost of any ad clicks they deem to be fraudulent.

  • We’d be very happy to come and talk with you and your boss or manager as to some of the benefits of pay per click advertising. However, a few quick selling points are:
  • Extremely transparent – see the return on investment (ROI) on every single dollar you spend on PPC advertising.
  • Dynamic – make changes to your advertising copy in real time to test what creative works best for your audience.
  • Cheap – PPC is often a marketers most effective and efficient marketing channel.
  • It works – It really does work. We wouldn’t still be here if it didn’t!
We are unable to show you an example of one of our reports as we do not create cookie cutter reports. Some of our reports are in PDF format, some are in live Google Spreadsheet, some come in email format and some are even in housed in custom dashboards. The truth is, at Reload we a truly dedicated to developing the report that YOU are looking for. If you were to work with us, you would find your report will likely evolve over time based on the ongoing feedback you provide and through collaboration with your team. Do you just need a one pager for your CEO, no problems! Need a detailed weekly performance spreadsheet with insights? Consider it done. Do you need different unique reporting for franchisees or other key stakeholders in your business? Leave it to us!

Ready to Partner With Australia's Best Digital Agency?

Enquire Now
Want to Partner with Australia's Best Digital Agency?

Fill in the form below and one of our team members will get back to you as soon as possible.