Our specialist team will work closely with you to implement a pay per click advertising strategy that will identify where your most valuable customers are searching or browsing online and ensure your product and unique selling propositions are seen.
How does Pay Per Click Advertising work?
Pay Per Click Advertising (PPC) is one of the most powerful, transparent and cost efficient methods of digital advertising available. Most widely used within search engine advertising platforms like Google AdWorlds and Bing Ads, it’s also a popular advertising payment methods on platforms such as Facebook, LinkedIn and Apple iAds.
When you advertise, you are only charged when a user clicks on your specific ad. The amount you’ll need to pay per click is dependent on a large number of factors including the audience you are targeting, the competiveness of a certain keyword you are going after, the historical performance and relevance of your ad and more. The cost of a click can range anywhere between a couple of cents per click to over $100 per click.
Advantages of working with Reload
- Team of hand-picked, passionate, data driven marketing experts.
- Clear, insightful reporting.
- Easy to understand communication at all times.
- Ongoing catch ups and work in progress meetings.
- Collaborative approach to achieving YOUR digital marketing goals (not ours).
- Early access to Google product betas.
- Ongoing education and training for you and your team (if required).
- We look at your bigger picture business goals as opposed to just the pay per click advertising silo.
- Access the different specialisations of over 70+ marketers as opposed to a single individual.
Types of Pay Per Click Advertising
Google AdWords
We can help you implement a Google AdWords strategy that will allow your business to have instant visibility amongst your target market when they search for your products or services on Google.
Once we have identified your target market, we will identify the types of keywords they are searching for, develop landing pages on your website with useful content and identify the call to actions that will encourage your target market to enquire.
Google AdWords
Facebook advertising
Facebook advertising
Facebook as a social advertising platform is a great way to drive traffic to your page. Using Facebook cost per click advertising, we can help you reach out directly to your target market and encourage them to engage with your brand.
Display Advertising
If you are looking to extend the reach of a larger marketing campaign or to generate demand or brand awareness for a new/unknown product or service, display advertising is definitely for you.
Display Advertising
Remarketing
Remarketing
Remarketing campaigns are used to target users who have previously visited your website or landing pages to cross sell, up sell, remind or incentivise them.
PPC Pricing Guide
Reload offers custom PPC services for each client based on their individual requirements. Below is an example of some clients we’ve worked with to give an indication of the investment your business would be making.
Example 1: Local Business Looking for Exposure
Deliverables:
- Google AdWords with 'click to get directions' and 'call extensions' based within a 10km radius of the store
$490 plus $600 click spend per month
Example 2: Medium Sized Business Looking for Leads
Deliverables:
- Google AdWords targeted around 'purchase-ready' keywords
- Advanced ongoing optimisation to analyse ROI
- Conversion Rate Optimisation to increase leads
$990 plus $2,500 click spend per month
Example 3: Ecommerce Store Looking To Drive Sales
Deliverables:
- Google AdWords and Google Shopping campaign targeting specific products
$1,290 plus $3,000 click spend per month
Example 4: Large National Business Looking for Exposure and Leads
Deliverables:
- A nationally targeted Google AdWords campaign targeting brand, competitor and service/product based keywords
- Display campaign to drive awareness
- Conversion Rate Optimisation to increase leads
$1,990 plus $6,000 click spend. per month
What our Clients Say
We provide custom solutions for all business sizes.
See what some of our clients have had to say.
Small/Local Business
Our business has changed over the last two years, becoming an online company. Being so new to having an online store, we didn't really know what to expect. Reload were able to make us better understand how to approach things and reach out to our customers. If anything changed they were always there...
Large Business Solutions
Every year since 2010 in the PPC area, we have seen double digit growth, and our SEO volumes have tripled. We are normally scored 8 or 9 out of 10 by our customers based on the digital initiatives we've implemented through our partnership with Reload.
Medium Business
Being able to outsource that but still feel they are a part of our team has made the experience a really positive one. The key for us in terms of results ultimately was about learning. Learning what worked, what didn't work and that's something that has definitely come out of the last year working...
Want to learn more about Pay-Per-Click Advertising?
See our FAQs below and get in touch on 1300 714 146 or fill in the form below.
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What Are the Most Popular Types of Pay Per Click Advertising?
There are an enormous number of pay per click advertising platforms but the most popular of these worldwide would be:
- Google AdWords (Includes YouTube)
- Bing Ads
- Yahoo Search Marketing
- Baidu Ads (Like Google AdWords but in China)
- Yandex Ads (Like Google AdWords but in Russia)
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Is Pay Per Click Advertising Right For Me?
One of the most common responses we hear to pay per click advertising and search engine marketing is ‘I never click on the ads in Google and I don’t know anyone that does!’
- At least 30-40% of people actually click on Google AdWords Ads.
- People often don’t realise they are doing it as they are often in a more purchase ready state.
- PPC advertising on Google and within other search engines is absolutely brilliant for intercepting purchase ready users who are specifically looking for your product or service!
- There are over 6 million searches performed on Google in Australia every day.
- It’s important to ask yourself if you can afford to be invisible on the search engines for your most valuable keyword searches?
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How Do You 'Buy' Pay Per Click Advertising Space?
PPC ads are most commonly purchased through a pay per click advertising platform like Google AdWords of Bing Ads.
Advertisers nominate a maximum price they are willing to pay per click (a bid) and then a mini auction is held every time a relevant keyword is typed into a search engine or a page is loaded on a website; the ads that have the highest ‘bid’ along with the most relevance to the user will generally appear in the prime positions.
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Can You Provide Pay Per Click Advertising Training?
Absolutely! Just contact us to find out more.
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How Long Will it Take to Get Started?
This will generally depend on the scope of the work you need completed but we can generally get your pay per click advertising up and running within 1-3 weeks of final sign off.
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Can't Someone Just Waste All of My Money By Clicking On My Ads?
The most popular pay per click advertising platforms (like Google AdWords) have extremely advanced and effective ‘click fraud’ protection. Google is very effective and transparent with regards to crediting advertisers with the cost of any ad clicks they deem to be fraudulent.
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How Can I Convince My Boss to Trial Pay Per Click Advertising?
- We’d be very happy to come and talk with you and your boss or manager as to some of the benefits of pay per click advertising. However, a few quick selling points are:
- Extremely transparent – see the return on investment (ROI) on every single dollar you spend on PPC advertising.
- Dynamic – make changes to your advertising copy in real time to test what creative works best for your audience.
- Cheap – PPC is often a marketers most effective and efficient marketing channel.
- It works – It really does work. We wouldn’t still be here if it didn’t!
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What Should a Quality Pay Per Click Agency be Providing Me?
We are unable to show you an example of one of our reports as we do not create cookie cutter reports. Some of our reports are in PDF format, some are in live Google Spreadsheet, some come in email format and some are even in housed in custom dashboards. The truth is, at Reload we a truly dedicated to developing the report that YOU are looking for. If you were to work with us, you would find your report will likely evolve over time based on the ongoing feedback you provide and through collaboration with your team. Do you just need a one pager for your CEO, no problems! Need a detailed weekly performance spreadsheet with insights? Consider it done. Do you need different unique reporting for franchisees or other key stakeholders in your business? Leave it to us!