Hiking up Rhythm Snowsports’ holiday sale revenue
Why they approached us
What we achieved
Since working with Reload on our marketing strategy we have taken our online presence from simply an e-commerce store to the ultimate experience for all things snow and adventure. Reload has been at the forefront of new strategies and developments ready to assist with any industry changes and guide us through emerging tactics both within the retail industry and technology sector. Reload support us not only in our advertising space but also help us innovate our brand strategy and identity across online and in-store. Reload also supported us throughout the pandemic by continuing to develop new ways that we can maximize our reach or goals within a constrained budget and utilising tools we already had at hand. Without the amazing team at Reload, we would not have success during the downtimes as we do in the highs!
Naomi Nevin - e-commerce manager
A truly data-led strategy
Backed by a strategic plan, the Reload team took historical client learnings and developed a multi-channel campaign that drove uphill results.
An Integrated Strategic Plan
A Tactically Staggered, Multichannel Approach
To meet Rhythm’s customers at all relevant touchpoints, we developed an integrated campaign across Facebook, Google, SMS and Email.
In order to capture email and phone number sign-ups in the lead up to the Christmas sale, we commenced with a Facebook Ads lead generation campaign. This allowed us to gather highly engaged customers for when the sale went live. Using a direct integration with Klaviyo, we automatically added these users into a dedicated email flow to engage with them during the Christmas period. We also consulted on a campaign newsletter strategy in the lead up to the sale to hype and engage existing subscribers.
Powerful Performance marketing
Next, we launched the Christmas sale campaign. The team tweaked the Performance Marketing campaigns to dedicate messaging towards the sale and updated site link and promotion extensions. To be across all segments, we implemented a full-funnel Facebook ads approach. This enticed new customers while converting those on the cusp of sale who have already browsed products. Lastly, the team updated the Google Ads shopping campaign feed to reflect new sales prices and promotions.
Winning with Visibility and Urgency
For an added element of sale visibility, the team rolled out Rhythm’s first-ever SMS campaign. We used industry click rate and revenue per recipient benchmarks and set out to beat them.
In the final hours of the sale we shifted gears to reflect a sense of urgency – a countdown timer was implemented in Google Ads Search and on new Facebook campaigns.