The 2023 Digital Marketing Trends Your Business Needs to Know

With 2023 being well and truly underway we want to ensure all ecommerce and B2B businesses are ready for the year ahead. If your brand doesn’t know where to begin with 2023 planning, or, you want to be certain that your marketing and digital teams are on the right track when it comes to trends, this is the place for you! 

When reflecting on the digital marketing shifts over the past few years, it can be hard to imagine how pre-pandemic trends (think voice search, the importance of video and Facebook advertising) were dominating the space. Consumers are increasingly wanting to evolve online experiences that put their needs first and, with macroeconomic trends already showing effects in brands across Australia, approaching marketing strategy through a user-experience lens will be essential for growth in 2023. 

But, how do you know what trends are coming and which ones will work for your business? With the culmination of insights and experience of Reload’s digital experts, we’ve compiled key 2023 digital marketing trends based on our experience in what we are seeing in results, our conversations with clients, and research occurring in the wider digital marketing industry. 

We’ll step through three key areas including economic factors, data & measurement (goodbye 3rd party cookies) and evolving consumer behaviour to ensure you have all bases covered when adding to your 2023 digital marketing strategy.