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Reload Media Appoints Alexandra Gannon as Managing Director

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Reload Media has appointed Alexandra Gannon as Managing Director of its Australian business, effective from July 2021.

Gannon has been with the agency since 2010, and the General Manager since 2017, and takes the reins of the business at a time when it is rapidly expanding, having added 12 new headcount in the last year alone.

“It’s a privilege to have the support of the Board and the opportunity to take on this new role and responsibility. I can’t wait to grow Reload Media even further over the coming years,” Gannon said.

“I’m passionate about what we’re doing for our clients across Australia and New Zealand, and the team we have at Reload is what makes that possible.”

Outgoing Managing Director, Craig Somerville, who has been MD since 2016, will remain Managing Director of Reload Media’s parent company, The Reload Group, and says that Gannon has shown time and time again why she’s the perfect person for this role.

“Alex is a genuine superstar, and for those who have worked with Reload Media over the last decade, they’ll know that she’s been the driving force behind our growth and success for a long time. This move makes official what most of our clients and team already know, that Alex’s vision and dedication for Reload Media is a key driver of what makes us successful,” Somerville said.

Reload Media is regarded as one of Australia’s best digital agencies, having collected top honours at the B&T Awards in 2019 for digital services, along with other major accolades with NORA, Australian Marketing Institute, CSIA, Telstra Business Awards and more. Its accounts include the likes of Sealy, Yamaha, Love Honey, Go-To, L’Occitane, TerryWhite Chemmart and more.

Reload Media also employs a 75% female workforce, and in contrast to many in the industry, this ratio is also represented at leadership levels too.

“We’re passionate about being an employer of choice for everyone, and creating a culture where people enjoy what they do and can create satisfying long careers with us. My journey is a testament to that, and the fact that eleven years after joining as an Account Manager I’m in the position where I can be appointed Managing Director says a lot about what Reload does and the culture we have.” Gannon said.

“We’ve had a huge couple of years in terms of team growth and client wins, with our business up over 40% year on year, I’m excited about continuing that success over the coming years” she said.

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