Black Friday Cyber Monday

The 2020 BFCM will be like no other. With Covid-19 shifting consumer behaviour online, now is the time for businesses to start planning as early as possible.

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Not sure where to start? Book in for a quick 15 minute chat with a Reload Digital Strategist who can get you started on your 2020 BFCM campaign. 

Preparing for Black Friday Cyber Monday

Despite the unsettled economic climate, customers are spending more time online shopping than ever before. From customer service to your website experience, CRMs to sales generation, brands of all shapes and sizes are needing to prepare for the biggest shopping event of the year. 

Whether you need guidance adapting a strategy to tackle 2020 or just advice on how to stand out from the crowd, we can prepare you for everything BFCM 2020 and beyond has to offer with a tailored digital strategy that aligns with your business goals. 

Our Top Tips to Prepare for BFCM

Our team has put their heads together to provide you with a few of our top tips when planning your upcoming sales campaign.

Landing Page

Create a landing page to act as a one stop shop for all of your BFCM offers. This will allow customers to interactive with the sale without getting lost by other messaging on your site.

Prospect Now

Start raising awareness as soon as possible. Build your databases and even encourage customers to start creating a wish list!

Create Value

Consider something unique that your customers value other than discounts to help you stand out from the crowd. Pandemic product trends, gift bundles, donations to charities, upsell offers.

Brand Consistency

Ensure your messaging and creative is consistent and clear across all platforms. Ensure customers can identify your brand even through the BFCM campaign.

Keep it Simple

Make the shopping experience simple. Are items easy to navigate and view, are postage time frames clear, are you providing afterpay/zip pay?

Retarget

Think of ways to obtain your BFCM customers and turn them into returning loyal customers.

Some of the Brands We've Helped

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