How Leicester City Won Social Media As Well As The Title!

Leicester City, the 5000-1 fairy tale, won the world’s most famous football league on Monday. The Foxes won the title thanks to Tottenham’s 2-2 draw with Chelsea making it impossible for Tottenham to catch Leicester and their 7 point lead with just 2 games to play.

While that is remarkable in itself, its impact on social media, in particular on Twitter has been felt around the world.

The UK saw a 86% increase in all twitter activity:

This was also reflected across the world, with 5.5 million tweets sent on monday after the the full time whistle in the Chelsea/Spurs game:

The Leicester City players were also involved with Left-back Christian Fuchs tweeting a video of the team celebrating their title triumph, giving fans unprecedented access.

The club, along with the Premier League trophy now also holds the title of the most retweeted sports tweet of all time:

It hasn’t stopped there, with the Football Club seeing a huge growth in followers on all social Channels.

Their Facebook page has seen a 3 million increase in likes since the start of the season.

While Twitter followers have also jumped substantially in the last month:

social bakers

(Source: socialbakers)

What is apparent is Leicester City’s impact on social media may be felt just as long as their unexpected Premier League title win.

Dan Howe

Senior Digital Marketing Consultant (Social Media)

Dan Howe is responsible for the management and success of Reload's Social Media department. This ranges from the development of social media strategies for an array of clients, content schedules, competitions, social advertising and developing new social media services for…