May 6, 2011
Introducing Google Shopping
Google officially launched Google Shopping in Australia this past Tuesday (May 3rd) and we are really excited at some of the opportunities it presents for our current and future clients at Reload Media.
Google Shopping is basically a product comparison search engine with one major difference to all the other competitors in this space – it’s completely free!
True to form, Google plan to earn their revenue through the extremely targeted AdWords ads that appear above the product results:
So what do you need to know about Google Shopping?
How does it work?
Google Shopping is available due to the Google Merchant Center (finally!) being made available in Australia.
The Google Merchant Center is a place where users can submit detailed data feeds of their product listings, availability, sizes etc. to Google so that these products can be indexed in Google product search and across the web. These product listings can be static or dynamic depending on the nature of your inventory.
Submitting a data feed by yourself can be tricky but is definitely doable. However, if you are having trouble, feel free to contact a consultant at Reload Media who can arrange this for you!
How do I access Google Shopping/product search?
To access Google shopping you can either visit Google.com.au/Shopping or just click the ‘Shopping’ tab on your left hand tool bar in Google:
Where will my products appear?
Not only will your products appear in the ‘Google Product Search’ results (as visible in our first example), but you now have the opportunity to extend your AdWords ads with product images, descriptions, prices and direct links to the product page:
Once again, this is a service that Reload Media now offers to our current and future clients!
Why would I want my products to be available in the Google shopping tab?
Although it is still in its infancy in Australia, Google Shopping is an opportunity that should not be overlooked.
Google’s newly released product search engine targets comparison shoppers and purchase ready consumers alike when they are in the most tantalising stage of the consumer buying cycle – the ‘taking action’ stage!
Furthermore, the ability to extend your product range to relevant Google AdWords ads will allow you to create more magnetic, specific and higher converting ads!
Need to know anything else about Google Shopping? Leave your questions and comments below!