• Home
  • About Us
        • Pay Per Click Advertising

        • Search Engine Optimisation

        • Video Advertising

        • Email Marketing

        • Digital Media Planning & Buying

        • Social Media Marketing

        • Content Marketing

        • Digital Transformations

        • What’s right for me?

        • Browse by industry

  • Our Team
  • Our Work
  • Partners
  • Resources
  • Careers
  • Contact Us

MozCon 2018 – Day Three Takeouts

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

MozCon Day #3

The final day of MozCon 2018 still had plenty of fantastic insights to offer. Here are my key takeaways from day three:

Focused Reporting: Fewer Reports that Do More

With an ever-increasing slate of options in tools like Google Tag Manager and Google Data Studio, marketers are slipping into the habit of “I’ll collect this data because maybe I’ll need it eventually,” when, in reality it’s, creating a lot of noise for zero signal.


SEO without Traffic: The World of Voice Search, Knowledge Graph, and Brand

Answer boxes, voice search and a reduction in the number of results displayed sometimes all result in users spending more time in the SERPs, and less on our websites. But does that mean we should stop investing in SEO?

  • High Rankings ¹ High Traffic ¹ High Revenue
  • Voice search means clearer intent. We speak 150 words a minute; we type 40.
  • There is no such thing as accurate search volume


What All Marketers Can Do about Site Speed

With the recently announced “speed update” it isn’t always easy for marketers to know where to start improving their site’s speed, and a lot of people mistakenly believe that site speed should only be a developer’s problem. But is this the case?


Thanks for following my day-to-day coverage of MozCon 2018. It was an amazing experience that I won’t be forgetting any time soon!

Stay tuned to @Reload_Media on Twitter for my overall conference wrap-up piece, where I’ll unpack some of the event’s key takeaways in more detail.

Reload Team
Reload Team

Sharing the latest industry topics, company news and behind the scenes.

View posts
Contact Us

Ready to Partner With Australia's Best Digital Agency?


1300 714 146


+61 7 3368 3667


Australia, United Kingdom & APAC

Once you have completed the form, a Digital Strategist will contact you about your enquiry. 

Enquire Now
Want to Partner with Australia's Best Digital Agency?

Fill in the form below and one of our team members will get back to you as soon as possible.

COntact US

Ready to Partner with Australias Best Digital Agency?