What is SEO


Search Engine Optimisation (more commonly known as SEO) is a method which involves a variety of techniques to alter a website’s natural position in the search engine results pages (SERPs), image search, local search and/or video search to help improve its web presence and ultimately increase its traffic volume.

Do I need SEO?

As more businesses and companies incorporate SEO into their digital marketing strategy today, it’s recommended to consider SEO into yours, especially if you are targeting consumers online. Gone are the days of finding your business or company in the Yellow Pages or newspaper and expecting a positive return on investment (ROI). More and more are making the switch online for reading, learning and interacting via a wide range of systems with search engines being one of the most used today.

Why SEO?

SEO is the key to opening the door to new customers you may have never found through traditional marketing while ensuring a competitive edge over your competition and building credibility online. SEO can complement other marketing efforts (online and/or offline) such as search engine marketing (SEM) to effectively allow promotion of your website in more places than one.

How long does SEO take?

SEO is considered a long term strategy as there are various external variables such as search engine algorithms and industry competition which impact on how a website ranks in the search engine results pages (SERPs), not to mention SEO differs from direct advertising such as Television Advertising or Search Engine Marketing (SEM) which gain high volume in a very short period. View more on How long does SEO take.

Where do I start?

Anyone can practise SEO after a few hours of learning and see results; though true SEO is comprised of extensive knowledge, continuous effort and a variety of techniques. However, if you would like to begin the process of SEO for your website, please read our SEO Checklist to ensure your website is SEO ready and search engine friendly.

Alternatively, you can look at using a professional SEO company like Reload Media.

Reloader" is an enigma in the digital marketing world. An expert in nearly everything digital, "The Reloader" shares their knowledge through the most exciting of mediums... the Reload Media blog.

Very few physical sightings of "The Reloader" have ever been recorded, and those that have seen them speak only of an infinite knowledge delivered via an electronic-sounding voice.

What is SEO?

When it comes to SEO there are a number of complex notions to understand. So let’s take it back to the beginning and answer the simplest question of them all; what is SEO?

SEO stands for Search Engine Optimisation and is the process undertaken by SEO companies and individuals to optimise a website for appearance in keyword-based search results in search engines such as Google, Yahoo!, MSN and more.

The aim of any SEO initiative is to increase a website’s ranking for a given search term. A website’s ranking refers to its place on the list of search results when a user searches a term.

For an example, let’s use the ficticious business “Reload Pies.” Say Reload Pies sells homemade gourmet pies from a store in Brisbane. A search in Google for “Brisbane gourmet pies” may see Reload Pies appear fourth on the list. We would therefore say that Reload Pies’ ranking is number four on the first page in Google for the search term “Brisbane gourmet pies.” A website’s ranking is different for each search term and in each search engine.

The aim of SEO, therefore, is to increase Reload Pies’ ranking so that it appears first. For the search term “Brisbane gourmet pies”, Reload Pies’ website would need to be optimised, using a variety of SEO techniques to improve it’s overall ranking.

The reason SEO is such a time-consuming process is because this whole process has to be repeated for each keyword that Reload Pies wants to target. Each keyword also has to continually be re-optimised because the way in which search engines rank results continues to change and because competitors can also perform SEO.

For that reason, many business choose to use professional SEO consultant companies.

Llew Jury

Founder, Executive Director

Llew Jury is the founder and Managing Director of Reload Media. He is an experienced digital entrepreneur, having previously co-founded and sold Alfresco Design, Queensland's largest web design company. At Reload, Llew oversees the strategic expansion of the business worldwide and works with leading brands on all aspects of their digital strategies. This includes search engine optimisation, social media, search engine marketing, website usability and more. Llew is the Lord Mayor's Young Business Person of the Year, a Fellow of the Australian Institute of Management and has been a finalist and winner for many management and export awards.