Our Partnership with Astrid & Miyu
London based contemporary jewelry brand Astrid & Miyu have quickly built a cult status among fashion editors, celebrities and influencers since their launch in 2012.
With rapid growth, Astrid & Miyu saw a need to replatform and redesign their existing website.
Critical to the success of the new website launch was keeping their organic presence stable during the migration. And we did.
Our Approach
When organic traffic and revenue is at stake, migrations are risky business. Particularly with brands like Astrid & Miyu who needed to retain the excellent engagement rates their previous site upheld.
Our SEO strategists developed a tailored and meticulous plan that included a thorough risk assessment, pre-launch checks, redirects, and post-launch audits, while providing ongoing consultation throughout the new website build, focusing on design, navigation, and content.
Leveraging our expertise in International SEO and best practices, we advised Astrid & Miyu to establish a separate store for the US market. We also conducted localised keyword research and implemented on-page content optimisations to ensure strong competition in the local US market.
The Results
As a result of our strategic led migration Astrid & Miyu achieved increases across their organic performance that then enabled them to expand in the US Market.
