Our Partnership with Superior Engineering
Superior Engineering aimed to exceed last year's BFCM success with an omni-channel strategy for growth. The Grow, Nurture, Convert approach included expanding the audience through lead generation, maintaining customer relationships and building hype with email marketing, and increasing conversions by intensifying newsletter frequency and remarketing to high-value audiences during BFCM.
The Solution
Superior Engineering aimed to exceed last year's BFCM success with an omni-channel strategy for growth.
The Grow, Nurture, Convert approach included expanding the audience through lead generation, maintaining customer relationships and building hype with email marketing, and increasing conversions by intensifying newsletter frequency and remarketing to high-value audiences during BFCM.
