Our Partnership with Henne
Melbourne based fashion brand, Henne, is renowned for dropping fortnightly capsules of meaningful collections that each compliment the last. Given the model of frequent drops but limited pieces, the key goal was to build a new fanbase of subscribers who will become loyal and long lasting customers.
With a heavier reliance on first party data becoming high importance for eCommerce & D2C brands due to death of the cookie, Henne teamed up with Reload to:
- Understand the lifetime value of a subscriber
- Build a highly qualified database using a profitable and sustainable spend
- Increase sign up form rates on-site by testing incentives to exchange for an email address
The Solution
Through our holistic digital marketing strategy we’ve driven exceptional growth of the brand in a very short time period. Since the website launched in November 2020 we’ve seen great results across our activity for Henne.
By monitoring the sign up form submit rate, number of subscribers, and number of subscribers coming from leads across an omnichannel strategy, we were able to understand the impacts of different incentives and what this did for the bottom line sales.
