Dave Dennings
General Manager
I love linen
In a competitive post-COVID market, I Love Linen sought to enhance its digital presence by optimizing paid spend and increasing organic traffic.
Understanding the need for a distinctive strategy, I Love Linen partnered with Reload for a comprehensive digital overhaul aimed at sustainable business growth.
4+
years
Working together
Reloads strategy centered on a multi-faceted approach, encompassing:
- Robust Paid Strategy: Implementation of a comprehensive paid strategy across Google and Meta, laying the groundwork for scalable growth.
- Distinctive Brand Voice: Crafting motivation-led creative content and deploying it across appropriate digital channels to attract new customers and retain existing ones, positioning I Love Linen prominently in a crowded marketplace.
- Keyword Research & Content Development: Conducting extensive keyword research and opportunity sizing to create fresh content that supports customers at every stage of their buying journey, ensuring I Love Linen's organic visibility.
- Website Optimisation: Ensuring the maintenance of organic traffic and performance during the website's re-platforming phase, with a focus on enhancing the overall user experience to drive growth.
