Home Case Studies I love linen

Strategic Omnichannel Partnership Drives Sustainable Business Growth

16yrs
As a Google Premier Partner & most awarded across 2023 and 2024.
Awarded as Yotpo's APAC Best Digital Marketing Agency in 2023 & 2025.
Awarded Best Digital Marketing Agency & Best Advertising Campaign in Australia
Awarded Best Digital Agency in Australia
Best Retail Marketing Agency Finalist

I love linen

In a competitive post-COVID market, I Love Linen sought to enhance its digital presence by optimizing paid spend and increasing organic traffic.

Understanding the need for a distinctive strategy, I Love Linen partnered with Reload for a comprehensive digital overhaul aimed at sustainable business growth.

6+
years
Working together

Reload's strategy centered on a multi-faceted approach, encompassing:

  • Robust Paid Strategy: Implementation of a comprehensive paid strategy across Google and Meta, laying the groundwork for scalable growth.

  • Distinctive Brand Voice: Crafting motivation-led creative content and deploying it across appropriate digital channels to attract new customers and retain existing ones, positioning I Love Linen prominently in a crowded marketplace.

  • Keyword Research & Content Development: Conducting extensive keyword research and opportunity sizing to create fresh content that supports customers at every stage of their buying journey, ensuring I Love Linen's organic visibility.

  • Website Optimisation: Ensuring the maintenance of organic traffic and performance during the website's re-platforming phase, with a focus on enhancing the overall user experience to drive growth.
+23%
YoY Google ads revenue
+13%
YoY conversion rate
+10%
YoY Google ads traffic
+24%
YoY new user conversion rate

Don’t just take our word for it.

1.7M+
YouTube impressions
144K
Campaign clicks
2018
Partners Since
8
Channels & Services
+98%
Revenue YoY
+91%
Increase in PMAX ROAS
+127%
Increase in Revenue YoY
+88%
Increase in AOV YoY
100%
Increase in Organic Traffic
280%
Increase in Organic Revenue
56x
Return on Investment
+29%
Increase in AOV
+85%
Increase in Website Traffic
+240%
Subscriber List Growth
105%
Increase in Website Enquiries YoY
104%
Increase in Conversion Rate
159%
Increase in Organic Revenue
112%
Increase in Organic Traffic

We work with leading brands across Australia & internationally.

LJ Hooker
Kathmandu
Pillow Talk
al.ive Body
Yamaha Motor Australia
Camilla
TerryWhite Chemmart
John Deere
Genesis Health + Fitness
Rationale
HCF
Circulon
Echt
Venroy
Le Creuset
JCB
Dovida
Superior Engineering
Nutra Naturals
Gelatissimo
Essteele
Sarah & Sebastian
Henne
Rusty
Guide Dogs
Airmed
The Lodge Bar Group
Bamba
Mr Toys Toyworld