Our Partnership with ProwlerProof
Prowler Proof is an Australian owned and operated business that manufactures high quality security doors and window screens. Prowler Proof were looking to develop a digital marketing roadmap with the goal of expanding high impact digital marketing efforts nationally.
The Tactics
- Customer Journey Workshops with Prowler Proof’s internal team to define their target customers and understand their purchasing behaviours.
- Adjusting Google Ads account to a hyperlocal structure to more effectively capture people searching for Prowler Proof products.
- Expansion of Google Ads activity to take advantage of new conversion-driven campaign types, which included launching Dynamic Search Ads and Search Remarketing campaigns.
- Launching local ‘click to call’ campaigns across Facebook and Instagram to boost brand awareness and assist Google Ads campaigns.
- Supporting Prowler Proof’s billboard campaign with digital activity.
The Results
Working alongside Reload Consulting, we ran Customer Journey Workshops with Prowler Proof’s internal team to define their target customers and understand their purchasing behaviours. With the insights gained from these workshops, we were able to build campaigns across Google and Facebook that targeted Prowler Proof’s key customers within their top serviced areas.
Since partnering with Reload and launching their digital activity, Prowler Proof have seen a consistent increase in website traffic and enquiries across their dealer network.
