Meyer Cookware
By assessing Meyer Cookware’s current and historical brand and category demand alongside diversifying our approach beyond search, we were able to effectively build awareness, fueling demand and levelling up our promotional strategy to better compete against competitors.
This allowed us to utilise various additional inventories across Google’s network including YouTube, Display and Discovery to effectively broaden reach and fuel demand while improving cost efficiencies that would not have not likely been achieved on other platforms.
3+
years
Working together
Our Results
Through implementing Google shopping across all five brands to ensure Meyer Cookware were prominent in the online space and capturing existing demand, we also rolled out Performance Max across all 5 brands.
