Our Partnership with Hipkids
While HipKids offers high-quality children’s products, their target audience of parents, grandparents, extended family, and friends prioritises quality, design, and trusted recommendations when choosing products for the children in their lives.
Recognising the value Reload Media brings in driving digital marketing initiatives across the entire customer lifecycle, HipKids approached Reload to support them in the launch of a Yotpo Loyalty & Referrals program, integrating directly into their email and performance marketing strategies, to enhance customer loyalty and drive profitable growth in a competitive market.
The focus on acquisition through parent referrals was also paramount for HipKids, so Yotpo’s referral solution also played a pivotal role in the launch of this program.
The Solution
The program launch surpassed all expectations, with an impressive 55.9x return on investment and a 100% return purchase rate among loyalty program members.
