Mel Abdur
Corporate Marketing Manager
Yamaha Motor Australia
Yamaha Motor Australia, a renowned global manufacturer, offers a diverse array of recreational motor and industrial products, including motorcycles, scooters, quad-bikes, and more.
With over 200 dealerships across Australia and New Zealand, Yamaha's distribution network is extensive. To bolster sales within this network, Yamaha enlisted Reload Media’s expertise.
6+
years
Working together
Our Challenge
Our Approach
To help drive sales across Yamaha’s dealership network, Reload started by developing an overarching digital strategy to align Yamaha’s online and offline customer experience. This involved conducting an analysis of the customer experience for people physically entering a Yamaha dealership and comparing this with Yamaha’s website user experience.
Reload were able to improve Yamaha’s online customer experience by conducting extensive research to develop an understanding of Yamaha’s unique and complex customer journey, based on interactions with Yamaha’s internal stakeholders, dealers and customers and quantitative findings from customer and dealership surveys.
From these findings, Reload provided recommendations in relation to gaps and opportunities throughout Yamaha’s customer journey, as well as advice in relation to how this research could be used to improve other aspects of Yamaha’s operations, ranging from technical operations to processes.
Utilsing all of this information gathered, this then informed the campaign activity to go live in market across Meta & Google.
Our Results
Bridging the gap between digital and in-store interactions
Reload Media's strategic recommendations led to improved online customer experiences, aligning them more closely with the high standards of Yamaha’s physical dealerships. By bridging the gap between digital and in-store interactions, Yamaha not only achieved a cohesive brand experience but also strengthened its operational aspects from technical to procedural levels.
