As a Google Premier Partner & most awarded across 2023 and 2024.
Our Partnership with LJ Hooker
LJ Hooker is one of Australia's most recognised real estate brands, with a rich 97-year heritage. With over 200 office locations across Australia, LJ Hooker Corporate plays an important role in leading the brand's marketing strategy, whilst also ensuring brand consistency across its many offices and marketing outputs.
LJ Hooker partnered with Reload Media to build a unified digital strategy to build on strong brand momentum and win further market share. The main goals were to build early-year market momentum, lift brand consideration, and maximise the Spring period.
1+
years
Working together
The Opportunity
With brand awareness already sitting at 95%, LJ Hooker had a strong platform to build from. Working closely together, Reload Media and the LJ Hooker team identified several opportunities to lift consideration, and unlock further growth across its franchise network with: A chance to extend reach earlier in the funnel, room to sharpen audience & creative precision, untapped SEO headroom and a more connected CRM view.
Our Approach
Reload launched a connected, journey-led performance strategy across paid channels, SEO, and CRM to engage property owners with the right message at the right time.
- Rebalanced the paid media funnel to capture audiences earlier in their research journey across Meta.
- Expanded Search Ads structure to increase ability to capture relevant search intent.
- Rolled out an AI-led SEO strategy to strengthen local authority and build organic traffic.
- Conducted a lead-to-listing data analysis to identify opportunities to improve lead quality.
Our Results
The strategy, drove major year-on-year (YoY) improvements in lead volumes and cost efficiencies:
- Residential sales lead increase: +62% increase in sales leads generating over 12,700 residential sales leads.
- Property Management lead increase: +17% in property management leads, generating over 4,100 property management leads.
- Strengthened cost efficiencies: -36% drop in residential sales cost per lead & -24% drop in property management cost per lead. This reduced the blended cost per lead within the sales pipeline from $89 down to $57.
- Uplifted organic traffic by: An increase of +11% YoY, with the LJ Hooker site driving 2.4x the organic traffic of the next competitor.
