As a Google Premier Partner & most awarded across 2023 and 2024.
Our Partnership with Nutra Naturals
Nutra Naturals aimed to leverage its strong brand equity to capture a greater share of non-branded search demand across core product categories. The primary goal was to tighten site foundations and restructure the digital architecture to drive scalable revenue growth across both Australian and U.S markets while preparing for emerging AI-search behaviours.
3+
years
Working together
The Challenge
Despite strong brand equity, Nutra Naturals' site structure was unable to capture non brand demand due to inconsistent metadata and fragmented internal linking.
Performance was limited by category pages that lacked alignment with search intent, creating a need for a scalable architecture to combat aggressive competitors and adapt to new AI-search behaviours.
The Approach
Architecture & Hub Rebuild: Developed a "Hub and Spoke" model for core categories including Protein, Bone Broth, Collagen, and Kids Nutrition.
Technical SEO at Scale: Executed a comprehensive cleanup of metadata, duplicate titles, and anchor text across AU and US sites.
Intent Led Content Expansion: Delivered research-backed content rewrites and new editorial pages focusing on high-value topics like menopause and gut health.
AI Search Readiness: Future-proofed the site for LLMs (Large Language Models) by implementing entity-rich phrasing and advanced schema markups.
