Home Case Studies SilverChef

Exceeding International Lead Targets with SilverChef

16yrs
As a Google Premier Partner & most awarded across 2023 and 2024.
Awarded as Yotpo's APAC Best Digital Marketing Agency in 2023 & 2025.
Awarded Best Digital Marketing Agency & Best Advertising Campaign in Australia
Awarded Best Digital Agency in Australia
Best Retail Marketing Agency Finalist

Our Partnership with SilverChef

SilverChef came to us with the aim to onboard an agency that would take their business growth as seriously as their internal team.

By creating a true agency partnership over 2 years, and being an extension of the SilverChef team, rather than simply an advertising agency, we were able to create a strategy that aligned with their unique goals. We drove the success of creating sales-qualified leads through different engagement points throughout the website.

After commencing the partnership, Reload Media prioritised building a solid foundation for Google Ads in three target markets. The team focused on optimising higher-performing ad groups while improving the account structure and reducing underperforming activities to increase overall campaign efficiency.

5+
years
Working together

Exceeding Targets

Once the foundations were strong, Reload then scaled performance to increase leads further through a custom lead generation strategy.

Still primarily focused on the Google Ads network, Reload further expanded on account activity by identifying additional audience targeting options, as well as testing ad copy and landing pages to drive lead growth.

+64%
Leads Increase in Australia
+41%
Leads Increase in New Zealand
+33%
Leads Increase in North America

Straight from the client

Don’t just take our word for it.

1.7M+
YouTube impressions
144K
Campaign clicks
2018
Partners Since
8
Channels & Services
+98%
Revenue YoY
+91%
Increase in PMAX ROAS
+23%
YoY Google ads revenue
+13%
YoY conversion rate
+127%
Increase in Revenue YoY
+88%
Increase in AOV YoY
100%
Increase in Organic Traffic
280%
Increase in Organic Revenue
56x
Return on Investment
+29%
Increase in AOV
+85%
Increase in Website Traffic
+240%
Subscriber List Growth
105%
Increase in Website Enquiries YoY
104%
Increase in Conversion Rate

We work with leading brands across Australia & internationally.

LJ Hooker
Kathmandu
Pillow Talk
al.ive Body
Yamaha Motor Australia
Camilla
TerryWhite Chemmart
John Deere
Genesis Health + Fitness
Rationale
HCF
Circulon
Echt
Venroy
Le Creuset
JCB
Dovida
Superior Engineering
Nutra Naturals
Gelatissimo
Essteele
Sarah & Sebastian
Henne
Rusty
Guide Dogs
Airmed
The Lodge Bar Group
Bamba
Mr Toys Toyworld