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Exceeding International Lead Targets with SilverChef

14yrs
As a Google Premier Partner & most awarded across 2023 and 2024.
Awarded Best Digital Marketing Agency & Best Advertising Campaign in Australia
Awarded Best Digital Agency in Australia
Best Retail Marketing Agency Finalist

Our Partnership with SilverChef

SilverChef came to us with the aim to onboard an agency that would take their business growth as seriously as their internal team.

By creating a true agency partnership over 2 years, and being an extension of the SilverChef team, rather than simply an advertising agency, we were able to create a strategy that aligned with their unique goals. We drove the success of creating sales-qualified leads through different engagement points throughout the website.

After commencing the partnership, Reload Media prioritised building a solid foundation for Google Ads in three target markets. The team focused on optimising higher-performing ad groups while improving the account structure and reducing underperforming activities to increase overall campaign efficiency.

3+
years
Working together

Exceeding Targets

Once the foundations were strong, Reload then scaled performance to increase leads further through a custom lead generation strategy.

Still primarily focused on the Google Ads network, Reload further expanded on account activity by identifying additional audience targeting options, as well as testing ad copy and landing pages to drive lead growth.

+64%
Leads Increase in Australia
+41%
Leads Incerase in New Zealand
+33%
Leads Increase in North America

Straight from the client

The Reload Media team became SilverChef’s digital and media agency in 2021. From the very beginning of our partnership, they have shown professionalism, responsiveness and a genuine desire to help our business achieve its goals. On the face of it, many agencies are qualified to do the ‘work.’ What my marketing team wanted – and needed – was an agency who was invested in our success, and had shared values of integrity and authenticity. Reload has continued to live up to that promise and is a proud partner and contributor to SilverChef’s marketing programs.

Reload Media’s strength in analytics and strategy is strengthened by their ‘open partner’ policy, which enables access to various suppliers and their products, further enhancing overall campaign delivery. Overall, Reload Media's expertise, responsive communication, ethical approach and transparent pricing make them an invaluable choice for digital marketing. They consistently exceeded my expectations, have brought a new energy to the space, and played a vital role in the success our digital campaigns.
Marketing Manager
SilverChef

Don’t just take our word for it.

1.7M+
YouTube impressions
144K
Campaign clicks
2018
Partners Since
8
Channels & Services
+98%
Revenue YoY
+91%
Increase in PMAX ROAS
+23%
YoY Google ads revenue
+13%
YoY conversion rate
+127%
Increase in Revenue YoY
+88%
Increase in AOV YoY
100%
Increase in Organic Traffic
280%
Increase in Organic Revenue
56x
Return on Investment
+29%
Increase in AOV
+85%
Increase in Website Traffic
+240%
Subscriber List Growth
105%
Increase in Website Enquiries YoY
104%
Increase in Conversion Rate

We work with leading brands across Australia & internationally.

Wrangler
Yamaha Motor Australia
TerryWhite Chemmart
John Deere
Deus Ex Machina
GO-TO
Plungie
Circulon
LOccitane
Echt
Venroy
I love linen
Cetaphil
JCB
Home Instead
Superior Engineering
Gelatissimo
Essteele
Henne
Rusty
Guide Dogs
SilverChef
Airmed
The Lodge Bar Group
Sarah & Sebastian
Bamba
Mr Toys Toyworld
Halliday
Tilecloud
VetShopGroup