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Case Study

Philip Kingsley

Hair Raising Results: How Reload drove a 166% increase in eCommerce revenue for Philip Kingsley

  • PPC
  • FB Ads
  • seo

The Challenge

Philip Kingsley were keen to do more with their flagship product, the Trichotherapy Regime. They wanted to improve online performance and increase ecommerce revenue.

Philip Kingsley’s world-renowned clinics, in both London and New York, offer treatment for serious hair and scalp conditions ranging from genetic and nutritional related hair loss, alopecia areata and scarring alopecia to psoriasis, neurodermatitis and severe scaling and flaking of the scalp. However, treatments are also available for cosmetic damage such as very dry, damaged and overly-processed hair.

A product video was already planned and Philip Kingsley requested a large scale brand awareness campaign to increase awareness of what Trichotherapy actually was, as well as providing huge exposure for the Philip Kingsley brand. The key objectives were to increase brand awareness and ecommerce sales. 

The Solution

Through a PPC campaign targeting both UK and US markets, and an SEO campaign aimed at improving organic visibility on Google, Reload helped Philip Kingsley increase annual ecommerce revenue by 62% within six months.

Following this, Philip Kingsley were keen to do more with their flagship product, the Trichotherapy Regime. A product video was already planned and Philip Kingsley requested a large scale brand awareness campaign to increase awareness of what Trichotherapy actually was, as well as providing huge exposure for the Philip Kingsley brand.

Reload were involved every step of the way, providing continual consultation on how to make the most of this fantastic video asset. 

The Process

Helping PK precisely define the “perfect Philip Kingsley customer” to ensure they were not only advertising to new and untapped audiences, but also the right audiences.

Constructing a ‘Customer Journey’ which provided tactics for multiple customer touch points to ensure the brand awareness campaign would also translate into product sales.

Advising the PK team on how to edit their product video for maximum engagement on social media, which was one of the reasons 19,313 people watched it.

Retargeting every person who watched the video and visited the website with highly-tailored product ads to encourage them to make a purchase.

Reload identified and supported our strategies and clearly communicated the progress throughout. We are thrilled with the results of the recent Trichotherapy advertising campaign – our key objectives, to create awareness and engagement with the new product video and increase sales, have exceeded our expectations. We now look forward to seeing the results of our latest campaign.

Helen Tailby, Senior Brand Manager

The Results

 

Philip Kingsley certainly made an impact, with the video & image ads showing 361,139 times across YouTube, Facebook and, a range of beauty websites, through programmatic video advertising. 

Using multiple touch points at various points in the purchase cycle, we were able to achieve a 166% Year on Year increase in product revenue for the Trichotherapy regime.

Following these fantastic results, Philip Kingsley decided to continue this campaign, as well as expanding their Social Media Advertising with a Christmas campaign promoting their festive product range.

166%

Increase in product revenue YoY

361,139

Views in branded reach across all channels

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