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Case Study

Canstar Blue

How Reload were able to help Canstar Blue achieve their monthly new user target

The Challenge

When Canstar Blue approached Reload Media, they had a clear digital marketing target which was to increase new website users by 100% per month over a 12 month period.

Canstar Blue is a customer satisfaction research and ratings business that helps customers make decisions about which products are right for them. Canstar Blue rate hundreds of products, from appliances to energy, telcos, car tyres, gyms and nappies. 

Canstar Blue is focused on product and service excellence and aim to act as the real voice of the consumer, analysing over 1.9M consumer ratings per annum.

Reload Media Canstar Blue

The Solution

Reload were initially brought on to provide strategic support and advice with regards to Search Engine Optimisation whilst partnering with Canstar Blue’s in-house team. 

Working closely with the Canstar Blue team enabled Reload to identify additional digital opportunities during the campaign to help accelerate towards the 12 month traffic goal. 

The Results

As a result of the SEO activities we conducted to help drive traffic to the Canstar Blue website, Reload were able to help Canstar Blue achieve their goal to increase new users by 100% per month over 12 months, as well as 69% Year on Year traffic growth from SEO activities alone.





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